Category: Community (Page 97 of 159)

LEGO has launched a new initiative to start producing LEGO plant elements using plant-based plastic that is created from sugarcane. There will also be LEGO boxes that will be using the same methods as well and we can expect those already for 2018. This move is part of The LEGO Group’s dedication to use sustainable materials in a majority of their products and packaging by 2030. It’ll be interesting to see how if there are any notable differences in the plant elements and how they hold up in the run.

LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018.

Production has started on a range of sustainable LEGO® elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees.

“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.

The move is part of the LEGO Group’s commitment to use sustainable materials in core products and packaging by 2030.

Uncompromised

Last month, LEGO celebrated the 60th anniversary of the LEGO brick by placing a large-scale model of the red 2×4 in the middle of New York. They’ve also released a mini documentary of how the master builders transported the brick to the Flatiron District location. The video was released last week but due to the hooplah of the 2018 New York Toy Fair, it was overlooked. It’s cool to see these kinds of videos and if you didn’t know, LEGO has a secondary channel where they post these behind the scenes stuff.

Allen "Tormentalous" Tran

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