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LEGO New York Toy Fair 2018 Press Release

February 16, 2018 / / 0 Comments

LEGO has released a press release on what we can expect at the New York Toy Fair starting tomorrow.

They have already done some reveals today including the Hogwarts Great Hall (75954) and the return of Harry Potter with the Wizarding World theme. There’s also the image reveals for the LEGO Jurassic World: Fallen Kingdom as well. Hopefully we’ll get to see more LEGO sets that we weren’t able to see before at the Nuremberg Toy Fair.

Lego Systems, Inc. Introduces Hundreds Of New Building Sets To Inspire Creativity In Children Of All Ages

-During a Year of Milestones, Brand Commemorates 60th Anniversary of the Original LEGO®Brick, 40th Birthday of the LEGO Minifigure and 20th Anniversary of LEGO MINDSTORMS®-

NEW YORK, Feb. 16, 2018 /PRNewswire/ — NORTH AMERICAN INTERNATIONAL TOY FAIR — Today LEGO Systems, Inc. unveils hundreds of its new building sets while kicking off a year of milestones for some of its most celebrated and groundbreaking play innovations: 60 years of the classic LEGO® brick (circa. 1958), 40 years of the LEGO Minifigure, which introduced character-based role play to the brand in 1978, and 20 years of LEGO MINDSTORMS®, the original “smart” toy first introduced in 1998.

New sets leverage the limitless versatility and creativity of the LEGO brick to deliver something for builders of all ages and interests. Highlights include anniversary-inspired Classic sets that ask #WhatWillYouBuild?, new properties such as the Wizarding World™, Jurassic World: Fallen Kingdom™, Powerpuff Girls™ and Unikitty™, preschool building sets that encourage learning and child development, and LEGO experiences

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LEGO Heroes Needed Toys R Us Build & Play Event This Saturday

February 7, 2018 / / 0 Comments

LEGO Heroes Needed Toys R Us Build & Play Event

This Saturday, February 10 from 12-2pm local time, Toys R Us will be holding a LEGO Heroes Needed Build & Play Event at all locations. Kids will be able to participate in a super hero mask giveaway as well as building with LEGO to create something unique. You can also get a one-day, in-store only coupon for 40% off selected LEGO sets. You can do reservations but you can also just show up as well. The main draw of the even is the 40% off coupon but it also depends on what sets you can use it on.

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Celebrating 60 Years of the LEGO Brick

January 28, 2018 / / 1 Comment

LEGO 60th Anniversary

Sixty years ago, Godtfred Kirk Christiansen submitted a patent application for a simple toy building brick. It wouldn’t get approved until a couple of months later and unbeknownst to him, this toy brick would eventually lead the company to becoming one of the most recognizable toys in the world as well as becoming the biggest toymaker in the world. It took some trial and error but the modern brick design that we know and love wouldn’t be developed for a few more years and hasn’t changed that much since then. Today, we celebrate sixty years of the LEGO brick and hopefully for many more years to come!

LEGO Brick Patent

60 years ago, the simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world – the LEGO® brick.

Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play.

“LEGO play is powered by imagination and curiosity, and the LEGO brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit. This helps young minds to stay open, keep exploring and develop skills essential for the 21st century*, such as creativity, collaboration and problem solving,” said Julia Goldin, Chief Marketing Officer, the LEGO Group.

The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick

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10 Foot Brick in New York to Celebrate LEGO 60th Anniversary

January 26, 2018 / / 0 Comments

Earlier today, LEGO revealed a large-scale model of a red 2×4 brick that is located at the Flatiron District in New York City to celebrate the 60th anniversary of the LEGO brick. The model consists of 133,000 bricks, weighs 1,200 pounds, and took about 350 hours to construct. The 10-foot 2×4 will be at the Flatiron Plaza at the corner of Fifth Avenue, 23rd Street and Broadway, at Madison Square Park and will be there until 4pm Sunday, January 28.

LEGO is going all out with their marketing for the 60th anniversary celebration. Yesterday, it was revealed there will be some Walmart exclusive 60th anniversary LEGO sets that are reported to be available starting on Sunday as well. Check out the time-lapse video of the construction of the 2×4 brick below.

Image above courtesy of Sid (Brickplate).

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Toys R Us Will Close 180 Stores Across the US

January 24, 2018 / / 28 Comments

As reported back in September, Toys R Us filed for Chapter 11 bankruptcy protection and today they have announced that they will be shutting down 180 stores around the country. The closings will start at the beginning of February and will last until the middle of April. It has been noted that the 83 locations in Canada won’t be part of the closings. There are about 880 stores, including Babies R Us, and it’ll be about one-fifth of the total stores closing.

This will make it a little harder to find some Toys R Us LEGO exclusives for some people which is a bummer. I see that there are three locations around the San Diego area that are shutting down, one of which is expected but the other two are surprising.

You can read the full list of TRU/BRU stores closing below:

ALABAMA

Tuscaloosa, 2600 McFarland Blvd. East

Birmingham, 335 Summit Boulevard

ARIZONA

Yuma, 801 W. 32nd Street

Paradise Valley, 12801 North Tatum Blvd.

Scottsdale, 9139 Indian Bend Rd.

Tucson, 4619 N. Oracle Rd.

Scottsdale, 7000 E. Mayo Blvd.

Mesa, US 60 and Signal Butte Rd.

ARKANSAS

Little Rock, 2616 S. Shackleford Rd.

Fort Smith, 5609-E Rogers Ave.

CALIFORNIA

Indio, 42500 Jackson St.

Simi Valley, 1189 Simi Town Ctr Way

Santa Clarita, 26573 Carl Boyer Dr.

Covina, 960 Lakes Drive

Puente Hills, 1600 S. Azusa Ave.

Brea, 2575 E. Imperial Highway

Westminster, 530 Westminster Mall

Torrance, 20120 Hawthorne Blvd.

Riverside, 2550 Canyon Springs Pkwy S.

Yuba City, 700 “A” Onstott Rd.

Folsom, 2785 E. Bidwell … Continue

LEGO at the 2018 New York Toy Fair

January 19, 2018 / / 2 Comments

The New York Toy Fair is happening next month and there’s some details about the LEGO booth that you should need to know before you get your hopes up about seeing the summer 2018 LEGO sets. Various media outlets have receieved their emails for the LEGO “Save the Date” preview party, including one of my contacts, and according to the email, LEGO will not be displaying any of the summer 2018 product lineup. This means there will be nothing for the 2018 second half sets (after June releases) which is a disappointment because it is something that fans really look forward to at this time of the year.

However, this doesn’t mean that there won’t be anything on display at the LEGO booth. We can probably look forward to the LEGO Marvel Super Heroes Avengers: Infinity War sets and the LEGO Star Wars Solo sets because they’ll be out before June. Other than that, there isn’t really anything else of importance since we’ve pretty much seen everything already that is set to be released in March-May besides LEGO Speed Champions. I don’t see them listed on the February 2018 Store Calendar so they’re probably spring releases.

This little detail about the 2018 New York Toy Fair comes to light a few days after it was revealed that LEGO won’t be at the London Toy Fair and will be somewhat restricted at the Nuremberg Toy Fair. I’m not sure why LEGO decided to change up the things at this year’s toy fairs but it’s a little saddening … Continue

LEGO at the 2018 London Toy Fair

January 17, 2018 / / 8 Comments

One of the more exciting times at the beginning of the year are the upcoming toy fairs and the first one coming up is the London Toy Fair. For many years now, LEGO exhibits the summer line up at the London Toy Fair and we get the first details for various sets and themes. Unfortunately for 2018, it doesn’t look like LEGO will be at the London Toy Fair as they are not listed as one of the exhibitors of the event. This is the first time since I’ve started this site that they won’t be attending.

I’m not sure of the reasoning behind it but the financial results from last year may have contributed to it as the company tries to focus on rebounding in 2018. Another reasoning could be to avoid reporting details of the summer sets but that’s trivial because there are already leaks and it doesn’t look to be stopping any time soon. I remember Huw from Brickset said that LEGO last year was only allowing retailers to the booth.

Whatever the reasoning, it doesn’t look like we’ll be getting any details of the LEGO summer 2018 sets at London so we’ll have to wait another week for the Nuremberg Toy Fair where we’ll actually get images of the sets. Again, we’ll have to rely on our German friends Promobricks and Zusammengebaut for the details. There’s also the New York Toy Fair in the middle of February and we hope to have someone on the floor for us at that event. I’m … Continue

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