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Could LEGO be Switching to Shared Convention Exclusives?

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LEGO Star Wars Darth Vader Bust (75227)

Yesterday, the exclusive LEGO Star Wars Darth Vader Bust (75227) was announced for Star Wars Celebration 2019 in Chicago and it was also announced that Target will be carrying it as well. This brings the question of has LEGO ended the idea of “con exclusives?”

As you probably know by now, LEGO has been releasing exclusive sets and minifigures at various conventions such as San Diego and New York Comic Cons as well as Star Wars Celebration which are only available at the convention or on the secondary market. Since Target will also be getting the Darth Vader Bust, that’ll allow fans who aren’t able to attend to purchase it as well.

Could this also be the start of LEGO shared exclusives similar to what other companies, like Funko, do for some of the con products where the same items will be available at various retailers but with a different sticker than the con ones. I do like this idea as fans have been voicing their displeasure of having con exclusives for years and maybe LEGO has finally listened. We’ll see once the SDCC exclusive are announced in a few months. What do you guys think?

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