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Kirkbi A/S to Acquire Merlin Entertainments

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LEGOLAND California Star Wars Days 2015

Here’s a big piece of news that came in the middle of the night regarding LEGOLAND parks around the world. The LEGO Group’s parent company, Kirkbi A/S,, has announced that they have purchased Merlin Entertainments for £4.8bn. This means that LEGO will take control of LEGOLAND parks again after selling them to Merlin back in 2005. Reacquiring the parks allow LEGO to “grow all branded experiences across its Midway Attractions, LEGOLAND Parks and Resort Theme Parks.” I think this is a great move that LEGO will be running the show again at the parks and it’ll be interesting to see what will happen after the changes. Maybe we’ll finally be able to earn VIPs when shopping there.

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