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LEGO at the 2018 London Toy Fair

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One of the more exciting times at the beginning of the year are the upcoming toy fairs and the first one coming up is the London Toy Fair. For many years now, LEGO exhibits the summer line up at the London Toy Fair and we get the first details for various sets and themes. Unfortunately for 2018, it doesn’t look like LEGO will be at the London Toy Fair as they are not listed as one of the exhibitors of the event. This is the first time since I’ve started this site that they won’t be attending.

I’m not sure of the reasoning behind it but the financial results from last year may have contributed to it as the company tries to focus on rebounding in 2018. Another reasoning could be to avoid reporting details of the summer sets but that’s trivial because there are already leaks and it doesn’t look to be stopping any time soon. I remember Huw from Brickset said that LEGO last year was only allowing retailers to the booth.

Whatever the reasoning, it doesn’t look like we’ll be getting any details of the LEGO summer 2018 sets at London so we’ll have to wait another week for the Nuremberg Toy Fair where we’ll actually get images of the sets. Again, we’ll have to rely on our German friends Promobricks and Zusammengebaut for the details. There’s also the New York Toy Fair in the middle of February and we hope to have someone on the floor for us at that event. I’m already in contact with someone and it looks like they’re willing to help out so stay tuned for that as well.

Update: Promobricks has confirmed that they will be at Nuremberg and will be allowed to take pictures but there will be some restrictions on the images.