The Adventure Time Project by jazlecraz now becomes the latest project to hit 10,000 supporters on LEGO CUUSOO. The set features a micro-scale Tree Fort and includes various notable characters of the show such as Finn, Jake, BMO, Ice King, Princess Bubblegum and Marceline. If you haven’t heard of Adventure Time, it is an animated TV series that takes you through the adventures of Finn and Jake. The show does feature a little bit of controversy but it is geared towards kids. Whether it is suitable for LEGO’s core audience and guidelines, that is up for the the LEGO Jury to decide in the Winter 2013 Review Stage. Congratulations to jazlecraz for the achievement! One last comment: Bacon Pancakes.

Mathematical! You’ve reached 10,000 supporters!


What time is it? Adventure time!

The candy people have united to show their support for this project and we hear you loud and clear throughout the Land of Ooo.

Our team is looking forward to evaluating this project as a potential LEGO set.

What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand. Every LEGO product goes through a process like this and must meet the same standards.

Timing of the LEGO Review
This project qualifies for the quarterly review beginning in January, which will also include all projects that reach 10,000 between now and January 6. For more information about the quarterly review process, see this Knowledge Base article.

The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the Adventure Time Project.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

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