The Female Minifigure Set by Alatariel is the latest project to reach 10000 supporters on LEGO CUUSOO. With the lack of female minifigures in the LEGO world, Alatariel took it upon herself to design more female minifigures and place them in LEGO Town and City settings. Each minifigure is paired with a corresponding setting on a 6×4 base plate.
The project was created on April 30, 2012 and reached 2500 supporters on June 4, 2013. With the help of social media including Facebook and Twitter, the project gained 7500 more supporters in just 6 days. GlenBricker has provided an in-depth analysis on how the project reached their goal in a short amount of time.
Congratulations to Alatariel for reaching 10000 supporters and showing that female minifigures also play a big role in the LEGO world. Below is the official LEGO comment:
Congrats on 10,000 Supporters, Alatariel!
Congratulations, Alatariel, and all supporters of the Female Minifigure Set project, for reaching 10,000 supporters in a whirlwind of support this past week. Thanks also for updating your proposal to recommend we focus consideration on the three science-based vignettes.
We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in September
This project qualifies for the quarterly review beginning in September. For more information about the quarterly review process, see this blog post.
The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on your suggested Female Minifigure Set concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
The LEGO CUUSOO Team