LEGO DOTS is teaming up with The Sims FreePlay for players to creatively express themselves in game. From now until July 24, there will be a limited LEGO DOTS x The Sims Live Event that allows players to complete activities to unlock exclusive items. There is also a free LEGO DOTS pack to get as well.
The Sims FreePlay and LEGO® DOTS Team Up to Combine Colorful Worlds of Creativity and Fun
June 13, 2022 – The Sims FreePlay™ and LEGO® DOTS are partnering together to provide a new way for Sims creators to express themselves. Starting today, they will be able to bring LEGO® DOTS’ products to life, thanks to work from Electronic Arts’ Firemonkeys Studio.
The Sims FreePlay™ is a mobile experience that allows Sims creators – lovingly known as Simmers – to create an entire town inspired by their own style, personality, and dreams. This simulation game offers players an opportunity to truly express individuality and tell their own Sim story, a perfect match with LEGO DOTS’ fun, creative and unique style.
Opening a new world of DOTS inspired fun and in-game products, the collaboration will feature a limited time LEGO® DOTS x The Sims Live Event and free LEGO® DOTS pack, both of which are officially available from June 13 until July 24. The limited time ‘LEGO® DOTS x The Sims Live Event’ allows players to complete a series of activities to unlock the exclusive items by crafting at Arts and Crafts Stations to gather resources over the course of the event.
Once they have collected enough resources, Simmers can unlock up to ten exclusive DOTS products to put in their Sims’ virtual home. This includes real life products like banana pencil holder, candy land bracelet, message boards, rainbow bracelet, stick-on canvas, stitch-on canvas, panda tray, and ice cream picture frame, plus inspired décor like a stylish outfit for preteen Sims, bright wallpapers, fabulous flooring, and fun décor items full of bold colors and special patterns.
“We want to connect with LEGO® DOTS fans in a new way and introduce DOTS to passionate Sims FreePlay players,” said Marjorie Satgé Lopez, Global Marketing Manager of LEGO®. “We can’t wait to see the engagement from fans who fully emerge themselves in the Live Event and free pack, whether it’s through crafting jewelry, decorating their Sims’ houses with DOTS inspired items, creating a LEGO® DOTS message board design, or sharing their creations with other like-minded fans on social media.”
“Our game developers worked directly with the LEGO® DOTS team for their guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve,” said Danni Hindi, Game Producer of The Sims FreePlay™. “Both The Sims FreePlay™ mobile game and DOTS are suited to be taken with you on the go, everywhere and anywhere! We are extremely excited to bring DOTS sets into our game – the patterns, likeness and item scale – it took a lot of time and effort to get it absolutely right.”
The Sims FreePlay™ partnership with LEGO® DOTS will be available to all players starting June 13, 2022, at 4PM PST until July 24 2022.
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