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LEGO House Holding Free Virtual Live Tours

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LEGO has announced that they will be hosting live tours of the LEGO House. The tours are free but you will need to pre-register for each that you would to attend here. Each tour is 60 minutes long and they take you though certain topics for that day.


LEGO House Live Tours – a new initiative

Many LEGO® fans from all over the world are not able to visit LEGO House due to the restrictions of the COVID-19 outbreak.

For all of you we are now opening up the History Collection in the basement of LEGO House to invite you to join the free LEGO House Live Tours where we introduce you to the history of the LEGO Group.

The LEGO Group started back in 1932 and its history is full of stories and play. To provide an in-depth live tour we offer 5 individual tours based on 5 important chapters of the LEGO Group’s history. The tour will be hosted by a LEGO historian, who is an expert in LEGO history, and you will be able to ask questions during the session via Live Chat. The tour guide will answer your questions live.

Tour: The beginning of the LEGO Group, 1932 – 1946 – June 11, 2020

Please join us for a guided tour in the LEGO House History Collection covering the beginning of the LEGO Group. The tour will touch upon the background of LEGO® founder Ole Kirk Kristiansen and how he started the company as well as cover the ups and downs he had to endure in the company´s first years of existence.


Tour: The LEGO Group – Consolidating plastic, 1947 – 1961 – June 25, 2020

Through a guided tour in the LEGO House History Collection you can learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today and we are here to tell you all about it.


Tour: The LEGO Group – Expanding the LEGO System in Play, 1962 – 1978 – July 9, 2020

Go on a guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was…


Tour: The LEGO Group – Introducing new ideas, 1979 – 2001 – August 13, 2020

Third generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, plays a huge role in this guided tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how we change the appearance of the minifigure, the introduction of our first brick built IP products and more… Come join us!


Tour: The LEGO Group – Crisis and turnaround, 2002 – 2019 – September 1, 2020

In this guided tour in the LEGO House History Collection the theme is very much ups and downs, as we will look into our crisis and turnaround and some of the contributing factors. We will also touch briefly on more contemporary topics such as collaborating with our AFOL community or setting up our sustainable materials centre.

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