LEGO has announced the LEGO Insiders Club which is a free new membership program for children. Some of the features of the program include the LEGO Masters Academy where kids can learn building skills from Master Builders. There’s also trophies they can earn by completing missions. Kids can join now with the help of parents and there are safety features that you can control what kids can and cannot do.

Introducing LEGO® Insiders Club, our new membership program for children. This is the ultimate kids fan community where signed-up children can learn building skills from LEGO® Master Builders, complete creative missions to unlock trophies and personalize their account with their unique avatar. And this is just the beginning.

LEGO® Insiders Club members don’t just build with bricks, they also build their creative confidence and LEGO fandom by getting access to inspirational videos that they won’t find anywhere else.

Kids can only join LEGO® Insiders Club with permission from a parent or guardian. Once they’re in, you decide what your kids can and can’t do.

It’s easy to join Insiders Club with a little grown-up help. Start the sign-up process with your children using your existing LEGO® account for adults. In just a few minutes, they’ll be on their own Insiders journey!

Key Features So Far Include:

LEGO® Masters Academy – Learn building skills from LEGO® Master Builders

Missions and Trophies – Complete creative missions to unlock trophies

Avatar Builder – Create their own minifigure avatar

Built-in safety – Safe and inclusive with parental controls

More features and platforms will be added in coming weeks and months

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