According to the Merriam-Webster dictionary, the word “exclusive” means 1) excluding or having power to exclude or 2) limiting or limited to possession, control, or use by a single individual or group. Back in March, GameStop announced that their pre-order bonus for the upcoming LEGO Jurassic World video game would be the Gallimimus Trap Polybag (30320) which clearly states that it’s a GameStop exclusive. Brickset’s listing has the same exact polybag being available at Toy R Us Canada that was going to be available this month. A Reddit post confirms Brickset’s availability note and is currently selling for $5.99 CA. A comment in the same thread states that the Gallimimus Trap will also be available at US TRU for a promo starting the week of June 21.
This brings up the question of what exactly is an exclusive anymore? To me, it means that the particular item is unique and attached to one promo and wouldn’t be sold anywhere else which was the case of previously released LEGO games. For the LEGO Jurassic World video game, all of the known exclusives so far aren’t really exclusives as they are available already or will be available at another retailer such as Toys R Us. For example, the Dr. Wu Target exclusive is the same minifigure as in the Indominus rex Breakout (75919). Personally, I’ll be doing the GameStop pre-order for the polybag but it stings a little that the polybag bonus isn’t really an exclusive. I guess it’s a good thing for LEGO collectors in general as they can get it fairly cheaply on the secondary market since it’s more widely available.
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Usually when a game is said to have an “exclusive” it is meant that no other retailers will have that item as a bonus. For instance some games will have levels or costumes that are “exclusive” to a particular retailer or platform. However those items can still be bought separately if you get it elsewhere.
I can see how this can be confusing, as there are Lego sets that exclusive to retailers, and minifigs exclusive to particular books.
Yep, Fortress Lad has it right – the item as a pre-order bonus with the video game is exclusive to the retailer, but the actual polybag or minifig is not exclusively available by pre-ordering the minifig. It’s wording that they can get away with and not be lying, but they’re also not telling you the whole truth. Classic advertising. personally, I’m happier when there’s more than one way to score a polybag. It prevents me from having to pay $15-$20 for it on Bricklink.
I’m familiar with items being exclusive to one store in the US and a different chain in Canada. I still consider that exclusive, since most of us only live in one country. However, if this polybag really is coming to US Toys R Us stores, then I would not consider it exclusive to GameStop.