LEGO has officially kicked off their new 2019 LEGO Build to Give campaign in which the company will donate 1 million LEGO sets to children. All you have to do is to head to your local LEGO Brand Store and build an ornament and share it on social media using the hashtag #BuildToGive. Every ornament built and displayed will help donate one LEGO set to a child in need. The event will run from now until December 13.
Through LEGO® Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.
Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.
Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”
The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit .