Licensing.biz has released their Power List for 2017 which is their list of the top 100 most influential brands in various categories. There was a couple of categories that The LEGO Group ranked in for this year. In the Character/Entertainment category, LEGO ranked second with their diverse character selection from all the themes that has been released.
In the overall Brand category, The LEGO Group ranked first as the top brand. This is their fifth consecutive year that LEGO has claimed the top spot for the Licensing.biz Power List. Some of the key things that helped LEGO take the crown as best Brand is the opening of their flagship store in Leicester Square, the British TV show LEGO Masters, as well as releasing the new UCS Millennium Falcon.