Home Community LEGO Named Top Brand in Licensing.biz 2017 Power List

LEGO Named Top Brand in Licensing.biz 2017 Power List


Licensing.biz has released their Power List for 2017 which is their list of the top 100 most influential brands in various categories. There was a couple of categories that The LEGO Group ranked in for this year. In the Character/Entertainment category, LEGO ranked second with their diverse character selection from all the themes that has been released.

In the overall Brand category, The LEGO Group ranked first as the top brand. This is their fifth consecutive year that LEGO has claimed the top spot for the Licensing.biz Power List. Some of the key things that helped LEGO take the crown as best Brand is the opening of their flagship store in Leicester Square, the British TV show LEGO Masters, as well as releasing the new UCS Millennium Falcon.

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission. The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases. We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/