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LEGO Releases Statement on Surge of Projects Achieving 10,000 Supporters on LEGO Ideas

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LEGO has given a statement on the recent surge of projects that are hitting 10,000 supporters on LEGO Ideas. Should they change the way LEGO Ideas works whether it being upping the supporter threshold or decrease the timeframe needed to reach 10k?

Since the amount of projects have doubled to tripled the amount we usually get, LEGO has contributed this to the free time people have online due to COVID-19. The trend is still too early too see whether it will continue or not so they will not be making any changes to LEGO Ideas at this time but they are planning changes for the long term. This includes addressing the current trends along with realizing more AFOL project designs while being mindful of what LEGO Ideas is supposed to be.

Over the past six months, we have read a growing number of comments from the fan community related to the significant growth of product ideas reaching 10,000 supporters. A lot of those comments ask the same thing. Is it time for change on LEGO Ideas? Should we increase the supporter threshold, decrease the timeframe or change something else altogether?

The last two review periods have shown an invigorated interest in LEGO Ideas product idea submissions. We’ve gone from averaging about 10-12 product ideas in each review phase to seeing 26 and 35 product ideas, respectively, in the last review phases. A significantly leap.

We want to let you know that we’re aware that this increase is occurring. We’re also aware that this significant increase has coincided with global lockdowns related to COVID-19. The effects of this global pandemic has driven people to spend more time at home and online, as well as finding LEGO Ideas as an outlet for all that extra time and creative energy. An outlet that has not only driven an increase in supporters but also submissions.

It’s too early to determine whether the trend will continue and we don’t want to make any snap decisions based solely on the effects of this global situation that we face. Therefore, you shouldn’t expect any fundamental changes to the way LEGO Ideas Product Ideas works in the near future.

In the longer term, we are exploring several potential changes, not only to address the current situation, but also to continue our mission of realising more AFOL designs. When exploring these options, we are of course mindful of the decade-long journey and heritage of design collaboration with the LEGO Ideas community.

Importantly, we will always to strive to make LEGO Ideas the best possible experience for our members and community.

What are your thoughts or suggestions? Let us know below!

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