Last year when LEGO acquired BrickLink, they also got Sohobricks as part of the deal. Unfortunately, a large investment in resources would be needed to sustain the business and to run it efficiently. Therefore, LEGO has decided to shut down Sohobricks at the end of May. BrickLink is still a priority for the company and they will continue to work on that platform and will be sharing updates when possible.
In December 2019 we bought Sohobricks as part of our acquisition of Bricklink. Since then we have been working closely with the Sohobricks team to understand their business and operations. As part of this review, we found that a very significant investment would be needed to create a sustainable business and upgrade manufacturing operations to run efficiently and meet our operational standards.
Unfortunately, such a large investment is simply not commercially viable. As a result, we have made the extremely difficult decision to close Sohobricks from the end of May 2020. We will now focus on supporting Sohobricks’ employees. There are currently 34 people working in the business and we will provide them with financial packages that reflect their years of service and are above the statutory requirements. We will also offer a professional outplacement service that will provide financial advice and assistance in finding a new job.
We would like to thank the Sohobricks team for all that they have done. We know this will be a difficult time for them and we are committed to doing what we can to help them through this.
It’s important to emphasise that the decision regarding Sohobricks does not affect any other LEGO Group manufacturing sites or our focus to supply bricks to the AFOL community.
We will continue to invest in Bricklink and want to reassure you that Bricklink remains a priority for us. We are excited about the platform’s potential especially the opportunity to strengthen our connection with our adult fans. We are currently working on future plans and look forward to sharing more information when the time is right.
We hope that you and your loved ones are staying safe during this difficult time.