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LEGO Toys R Us Bricktober 2017 Has Started

The LEGO Batman Movie Bricktober 2017 (5004939)

It hasn’t been stated anywhere online but it looks like the LEGO Bricktober 2017 promotion at Toys R Us has kicked off in stores. There are four Bricktober minifigure sets that you can collect during each week of October with a purchase of $50 or more. You can also purchase the sets by themselves but usually after the week for that set has passed. The dates for the sets are as follows:

October 1-7: Ninjago (5004938)
October 8-14: The LEGO Batman Movie (5004939)
October 15-21: City Jungle (5004940)
October 22-28: Minifigures (5004941)


There are also in-store events that will be going on during Bricktober 2017 which you can check out below.

Week 1: Sunday, October 8, 1-3pm

LEGO Build & Play Event: Build wih LEGO bricks and check out special deals. FREE LEGO Ninjago wearable badge.

Week 2: Sunday, October 15, 1-3pm

LEGO Build & Play Event: Build wih LEGO bricks and check out special deals. FREE Spider-Man comic.

Week 3: Sunday, October 22, 1-3pm

LEGO Build & Play Event: Build wih LEGO bricks and check out special deals. FREE City map.

Week 4: Saturday, October 28, 12-2pm

LEGO Star Wars building event: Build and take home LEGO BB-8. Complete a scavenger hunt and get a FRE LEGO Star Wars poster. FREE gift with eligible purchase.


LEGO Toys R Us Bricktober 2017

LEGO Bricktober 2017 Ninjago (5004938)

LEGO Bricktober 2017 Ninjago (5004938)

The LEGO Batman Movie Bricktober 2017 (5004939)

The LEGO Batman Movie Bricktober 2017 (5004939)

LEGO Bricktober 2017 City Jungle (5004940)

LEGO Bricktober 2017 City Jungle (5004940)

LEGO Bricktober 2017 Minifigures (5004941)

LEGO Bricktober 2017 Minifigures (5004941)



  • James Busch

    Good thing I’m getting paid just before that Batman day starts…

  • leggot

    was a TRU this AM, price scanner said promo, with the price, no one knew about the bricktober sets, guess I need to go to another store with a clue

    • There should have been signs put up for them. There were a few readers who can confirm that it started today.

      • leggot

        I have 6 stores in my vicinity, they all seem to get different directions for these promos, some just put them on the shelves, others hoard them untill some time after the promo starts. I bet one store has all 4 on thier shelves, same store typically has new sets out weeks before the release date, unfortunately I am not out that way often

      • colby ostrin

        I went and got the Ninjago minifigure pack, hoodie Lloyd and Jay’s Lightning Jet for $12.00 off. 😉

        • leggot

          did not see Jay’s Jet marked down, got the Green Dragon (will need a couple of copies to build a larger Green Dragon MOC) and a brick head as filler to make the $50 to get the Ninjago figs, signs were up in the lego section, but just said free set with $50 purchase, no in store signage about the BT sets at all

  • Brad

    So they’re only available in store, not online?

    • Yes, it’s been like that for years in the US.

    • Purple Dave

      Given how much TRU owes TLC, it’s a miracle they’re available at all.

  • Gomek

    How much are they to buy? (if you can find a store that will sell them to you)

    • Riot_Act

      $19.99

  • Dude

    May or may not be relevant, but I think the cheerleader in the last set is the “before” of the Zombie Cheerleader that was in one of the recent minifigure series.

    • Purple Dave

      The zombie cheerleader had dark-green and white with a “Z” on the front and dark-tan hair. This one is regular green and white with a “J” and dark-orange hair. I get where you’re coming from, but I’m still convinced they’re unrelated.

      • lorbaat

        I’m pretty sure Lego Logic allows the zombie curse to make the changes you cite. It’s pretty clearly meant to be the same person.

        • Purple Dave

          Zombie Cheerleader has another stripe below the collar and two stripes at the bottom of the shirt…thingy (don’t really know what it’s called), but no stripes on the socks.

          The Zombie Skater is a clear match because they have the same hair, and aside from the “X” eyes their hoodies have all the same elements present (white collar, white drawstrings, double-ended pocket across the belly, white skull and crossbones design on the chest, and riding the same skateboard). The Wolfman Lumberjack is more or less a match to the regular Lumberjack (button-up long-sleeve shirt with collar, red/white/green plaid design, two breast pockets…or the stitch marks where one used to be, name “Kel” stitched over the left pocket in green cursive). The Zombie Pirate I used to think was a match until I actually put the two next to each other. Short red vs long dark-red jacket, red vs black lapels, white vs tan puffy-shirt, eyepatch over right vs left eye, thin beard w/ handlebar mustache vs beard element and bald upper lip, thin strap over right shoulder with belt vs thick strap over left shoulder w/o belt, rivers on hat vs none…).

          The new cheerleader isn’t quite as bad a match as the pirate, but still different enough to be obviously a different person.

  • Purple Dave

    Allen, you might want to double check the dates. I stopped off at TRU on the long shot that they might have the TLBM pack out for sale (no luck). As long as I was there, I asked about the release order because I had never seen any official graphic aside from Germany’s Bricktember promo. They had zero information in store or online, but one of the store clerks was eventually able to find a YouTube video that included an image the uploaded claimed was found on Facebook. That image said each Bricktober week runs Friday to Thursday. If that’s true, the next three packs launch on the 6th, 13th, and 20th.

    • I’ll swing by tomorrow after work. I’ve had a few people comment on there and on FB that they were able to get the Ninjago one in the US (California).

  • Pao_Lives

    Tuscaloosa AL store had the week 1 ninjago set. No signage in store for Brickfest. Cashier was not directly aware of the promotion, but several people helped look for them in the stockroom. Free with $50 purchase. No diorama packaging, like I saw on another site.

  • jermain burnett

    Only Available at Toy .R. Us to get a lego brickober every years of October.

  • Evster

    Will these be available in the UK? I want the Batman one.