As reported yesterday, Target has started the LEGO VIP promotion where you can earn points with your purchases at Target. With their weekly reset, the landing page has updated and it gives you instructions on how to redeem the points. From now until January 31, 2023, you can earn 1 VIP point for every dollar spent on LEGO sets at Target. You will need to take a picture of your receipt, then upload the picture to the LEGO Rewards Center. A LEGO VIP account is required to participate and you can earn up to 1,000 points per calendar month.

Some will say that you will earn less VIP point and that is true since you earn 6.5 points/dollar spent instead of the 1:1 with Target however you can save 5% every order if you have the Target RedCard. With the amount of coupons and savings you get from Target, it pretty much about evens out. Also, Target likes to run sales from time to time on LEGO so there’s extra savings there as well.