LEGO has announced a new interactive experience tour for the United States called the LEGO World of Creativity Tour. There are five cities that will be part of the tour including Savannah, GA (July 7-9), Albuquerque, NM (August 4-6), Tacoma, WA (September 8-10), Boise, ID (September 29-October 1), and Madison, WI (October 13-15). Tickets can be purchased at https://worldofcreativity.lego.com/. Check out the full press release below.
ENFIELD, Conn. (May 10, 2017) – Kids and adults alike are in for a “bricktastic” adventure as LEGO Systems, Inc. kicks off the LEGO® World of Creativity tour. This new, hands-on LEGO building experience will tour the United States offering creative adventures for families across the country. LEGO World of Creativity will make five stops in 2017, launching in Savannah, GA July 7-9. Additional tour stops include: Albuquerque, NM (August 4-6), Tacoma, WA (September 8-10), Boise, ID (September 29-October 1), and Madison, WI (October 13-15). Tickets on sale now at worldofcreativity.lego.com. The tour will continue in 2018, with markets and dates to be announced at a later date.
Packed with innovative activities all centered around the endless possibility of the LEGO brick, LEGO World of Creativity gives children and parents a chance to imagine, build and play together. Featuring new interactive building activities, as well as proven family-favorite experiences, LEGO World of Creativity is designed for the whole family to explore the world through imagination and creativity. Families will be captivated by the variety of build and play experiences available in hands-on building zones, such as The Big City, where they can build custom LEGO vehicles and test them down race ramps, The Ocean, where they are invited to build sand castles on a LEGO brick beach, and Outer Space, where customized LEGO creations are put to the gravity test. Other building activities, games and challenges will round out each stop.
“We can’t wait to be back on the road to bring a brand new LEGO building experience to families,” said Vince Rubino, senior manager, event marketing for LEGO Systems. “We know how much families enjoy the time they spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO event experiences with a new slate of interactive activities centered on open-ended creative building that are sure to surprise and delight kids and adults alike.”
“We are thrilled to collaborate with LEGO Systems on the LEGO World of Creativity tour and we’re excited to bring the classic LEGO brick building experience to families across the country,” said Eddie Newquist, EVP and chief creative officer for global events company, GES. “With GES’ long history of connecting brands with the families who love them, we are sure that the LEGO World of Creativity tour will be a wonderful addition to the roster of official LEGO experiences.”
Seven sessions – each three hours in length – will be held at each tour stop over three days. The event requires a timed-entry ticket and visitors are encouraged to purchase their tickets early to ensure entry during their desired date and time.
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