LEGO has set a goal this year to leverage digitalisation and they have been doing that with the new LEGO Fusion sets as well as apps like LEGO Connect. Today they have released their latest app called LEGO In-Store Action.

This free app allows you to scan special LEGO posters at select stores which will reveal an animated LEGO Minifigure so you can take a picture with it and share with your friends and family.

– Scan special LEGO posters in stores with your smartphone or tablet camera to take an awesome photo with a LEGO Minifigure!
– When scanning a poster, the Minifigures will come to life and animate in fun poses for tons of different photo opportunities. Pause the animation at any time to compose the perfect photo!
– The app will be updated frequently, so be sure to check back often to see if new Minifigures have been added…can you snap them all? Who will you find next?
– Not at a store? No problem! The app also features two Minifigures you can take pictures with without scanning the in-store posters, right in your own home.

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