
Today LEGO has officially launched LEGO Insiders which is the rebranding of the old LEGO VIP Program. If you haven’t heard about it, you can read more about it here but essentially, it’s basically the same thing as before but you have more ways to earn points. All of your existing points have been rolled over to LEGO Insiders you can still use them for discounts, collectibles, sweepstakes, and more.

To celebrate the launch of LEGO Insiders, LEGO has also kicked off a Treasure Hunt in which you have a chance to win 1 million points in addition to other prizes as well. From nonw until October 2, all you have to do is use the app to scan LEGO bricks to find a golden LEGO brick and reveal a prize. There’s a very slim chance to to be one of six winners of the million point prize or you can get instant digital downloads and more.

… ContinueLEGO® INSIDERS LAUNCH PRESS RELEASE
HUNT FOR GOLD AND BECOME A LEGO INSIDERS MILLIONAIRE! THE LEGO GROUP ANNOUNCES GLOBAL TREASURE HUNT TO CELEBRATE LAUNCH OF LEGO INSIDERS
• Global competition to win millions of prizes hidden within your LEGO bricks at home
• Join the LEGO Insiders Treasure Hunt to be in with an opportunity to become a LEGO millionaire, with six winners announced every week until 2nd October
• Plus the chance to win instant digital downloads whilst scanning21st August 2023: In celebration of the launch of membership programme LEGO Insiders, today the LEGO Group has unveiled