LEGO has announced that they have broken ground on the new $1 billion factory in the Binh Duong Province of Vietnam. The factory is designed to be the most sustainable one in their portfolio and will be the sixth in Asia to support growth in the region. What’s interesting is that the factory design is inspired by local children’s LEGO builds.

THE LEGO GROUP BREAKS GROUND ON NEW USD 1 BILLION VIETNAM FACTORY

• Ceremony attended by His Royal Highness Crown Prince Frederik of Denmark and His Excellency, Standing Deputy Prime Minister of Vietnam, Pham Binh Minh.
• Company’s sixth factory globally and second in Asia will support growth in the region.
• Facility is designed to be the company’s most sustainable to date.
• Factory design inspired by local children’s LEGO® builds.
• Company commits US $150,000 to support children in need.

Billund, November 3, 2022: The LEGO Group today celebrated breaking ground at its new US $1 billion factory in the Binh Duong Province in Vietnam, bordering Ho Chi Minh City to the South. This is the largest investment by any Danish company in Vietnam and part of the company’s strategy to expand its supply chain network to support long-term growth and locate production facilities close to its major markets.

The groundbreaking event was attended by His Royal Highness Crown Prince Frederik of Denmark and His Excellency, Standing Deputy Prime Minister of Vietnam Pham Binh Minh, LEGO Group Chief Executive Officer Niels B. Christiansen, LEGO Group Chief Operations Officer Carsten Rasmussen, national and provincial

LEGO has announced that they are teaming up with Katy Perry for a new Rebuild the World Holiday campaign. The mystery silhouette that we saw a few days ago was a vehicle that kids created using LEGO bricks and was made into a real-life vehicle. It will be used to deliver presents during the holiday season.

In addition, the annual #BuildToGive campaign will be returing this year and LEGO is looking to donate two million sets to children in hospitals, children’s homes, and vulnerable communities. All you have to do is buiding something and share it on social media using the hashtag #BuildToGive before the end of the year.

The LEGO Group hand over the reins of its Holiday campaign to children (and Katy Perry adds a few extra Fireworks!)

Billund, November 1st, 2022 (9AM CET): The LEGO Group has launched its biggest and most playful Holiday campaign to date. This year, the 90-year-old brand turned to some of the most creative minds on the planet, children, to help supercharge its festive celebrations with fun.

The children were handed creative control behind the cameras, building, unbuilding and rebuilding what the Holidays mean to them. Rather than picture-perfect shots of snow, exquisitely set tables full of festive feasts, and crackling open fires, the children chose to design, build and bring to life a playful vehicle to help them deliver presents and bring the community together over the Holiday season.

The film shows children using play to navigate their way and overcome obstacles on their journey to deliver