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LEGO Opens New Digital Office in Copenhagen

LEGO has recently announced that they have opened up a new digital office in Copenhagen that will be used to accelerate digital transformation. The office is used for a team of 400 that will help LEGO’s long-term digitalization goal. The digital offices in Billund, London and Shanghai will also be expanded in a three year period that will expand the team to 1,800 people.

The LEGO Group set to nearly triple size of digital team to accelerate digital transformation

Opens playful new digital office in Copenhagen for up to 400 colleagues

COPENHAGEN, April 21, 2022: The LEGO Group today announced it has opened a new digital office in Copenhagen to support its long-term digital ambitions. The office, one of four digital workspaces around the world, will be a base for up to 400 colleagues.

Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team which will nearly triple in size over a three year period to more than 1,800 globally.

Chief Digital & Technology Office, Atul Bhardwaj said: “Our digital transformation is one of the single largest investments the LEGO Group will make in a generation. We’ve been blending physical and digital experiences for many years and are excited by our progress. But, we have big ambitions so are accelerating our investment and expanding our digital team.

“The LEGO® brick will always be the heart of our business but we’re seeing great success making LEGO a digitally enabled brand from new ways to play, shop and do business.”

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LEGO Marvel and Star Wars April 2022 Sets Now Available on LEGO Shop

There are some new LEGO Marvel Thor: Love and Thunder and LEGO Star Wars sets that are now available for purchase on the LEGO Shop. There are two sets for Thor which depicts various scenes from the upcoming movie.

Attack on New Asgard (76207) – $19.99
The Goat Boat (76208) – $49.99

The new LEGO Star Wars sets are some new diorama style sets that also shows some iconic scenes from the Star Wars movies. Depending on how fast these sets sell, I would suggest waiting until May 1 to take advantage of the upcoming May the 4th promotions.

Update: Forgot about the Republic Fighter Tank.

Death Star Trench Run (75329) – $59.99
Dagobah Jedi Training (75330) – $79.99
Death Star Trash Compactor (75339) – $89.99
Republic Fighter Tank (75342) – $39.99

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Disney Lightyear Sets Available on LEGO Shop

There are four LEGO Disney Lightyear sets that are now available for purchase on the LEGO Shop. Of the four, one of them is a DUPLO version as well. Remember to use Rakuten to earn some cash back.

Buzz Lightyear’s Planetary Mission (10962) – 37 pieces/$29.99

Zyclops Chase (76830) – 87 pieces/$19.99

Zurg Battle (76831) – 261 pieces/$29.99

XL-15 Spaceship (76832) 497 pieces/$49.99

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

Upcoming LEGO Product Set Listings by German Toy Retailer

German retailer Wagners has added a variety of new LEGO product listings for upcoming sets. Some of these have been rumored for a while now and the listings give some credence to those rumors. Of course this isn’t the full list as there are still some themes that aren’t listed but there are some big names to hold us over for now.


18+

• Optimus Prime (10302) – 169.99€/1,508 pieces


Architecture

• The Great Pyramid of Giza (21058) – 139.99€/1,476 pieces


Avatar

• 75571 – 39.99€/560 pieces
• 75572 – 54.99€/572 pieces
• 75573 – 89.99€/887 pieces
• 75574 – 139.99€/1,212 pieces


Gaming

• 71411 – 229.99€/2,807 pieces


Marvel

• Iron Man Hall of Armor (76216) – 89.99€/496 pieces
• Baby Groot (76217) – 49.99€/476 pieces
• Doctor Stranger’s Sanctum Sanctorum (76218) – 219.99€/2,708 pieces
• 2022 Advent Calendar (76231) – 34.99€/268 pieces


Ninjago

• Dragon Temple (71759) – 39.99€/161 pieces
• Jay’s Golden Dragon Motorbike (71768) – 19.99€/137 pieces
• Cole’s Dragon Racer (71769) – 44.99€/384 pieces
• Zane’s Gold Dragon Jet (71770) – 29.99€/258 pieces
• The Temple of the Crystal King (71771) – 79.99€/703 pieces
• The Crystal King (71772) – 59.99€/722 pieces
• Kai’s Gold Dragon Raider (71773) – 84.99€/624 pieces
• Lloyd’s Ultra Gold Dragon (71774) – 139.99€/989 pieces
• Nya’s Samurai X-Mech (71775) – 109.99€/1,003 pieces


Speed Champions

• 007 Aston Martin DB5 (76911) – 19.99€/298 pieces
• Fast & Furious 1970 Dodge Charger R/T (76912) – 19.99€/345 pieces


Star Wars

• The Justifier (75323) – 159.99€/1,022 pieces
• AT-ST … Continue

LEGO Friends Andrea’s Theater School (41714) Preview

The LEGO Building Instructions page has given a preview of a new LEGO Friends set with Andrea’s Theater School (41714). The image isn’t the clearest but it shows a theater flanked by some box seats. The set also includes four minidolls along with some costume accessories. The product listing for the set should be coming soon so we’ll know the details on the pricing and piece count.

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