The Brick Fan

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LEGO Build a Minifigure Online Beta Launches for Europe and Asia

If you’re in Europe or in the Asia Pacific regions, you are the first ones to be able to do a beta test of the new online LEGO Build a Minifigure feature on the LEGO Shop. You can either pick and choose the parts for your three minifigures or you can completely randomize it. The part selection is still fairly limited and hopefully more will be added in the future. The minimum you get is three for the price of £5.97 and £1.99 will be added for additional minifigures.

As stated before, this is just a beta and the LEGO Pick a Brick team will be gathering insight and feedback over the next few weeks. Hopefully it works well enough to expand the feature to other regions later on.

LEGO Build Together Adds 16 Sets to App

Back in December, LEGO announced Build Together which is a new feature that allowed multiple people to build at set at the same time using the LEGO Building Instructions App. Today, LEGO has added 16 more 2022 sets to the growing list and the most recent update has decreased idle time for builders as well as improved algorithms structure. Below are the sets that have been added:


City

Police Station (60316)] Police Chase at the Bank (60317)
Fire Station (60320)
School Day (60329)
Hospital (60330)
Lunar Research Base (60350)


DC

Batcave: The Riddler Face-off (76183)


Disney

Aurora, Merida and Tiana’s Enchanted Creations (43203)


Friends

Canal Houseboat (41702)
Friendship Tree House (41703)


Monkie Kid

Chang’e Moon Cake Factory (80032)
Evil Macaque’s Mech (80033)
Nezha’s Fire Ring (80034)
Monkie Kid’s Galactic Explorer (80035)


Ninjago

Jay and Nya’s Race Car EVO (71776)

Star Wars

Hoth AT-ST (75322)

LEGO Vintage Hats Now Available in Rewards Center

The new LEGO Vintage Hats are now available to be redeemed in the Rewards Center. There are three of them to choose from, two adults and one kids. The adult ones cost 2,400 VIP points each and include an orange one with the Octan logo along with a blue one with the Classic Space logo. The kids hat costs 1,600 points and it has a LEGO minifigure face. Once redeemed, you have 60 days to use the code with your next purchase on the LEGO Shop.

LEGO Ranked Number 3 on 2022 Global RepTrak 100

The 2022 Global RepTrak 100 rankings have been recently released and LEGO has been named one of the most reputable companies in the world. This year, LEGO was named the third most reputable company after Rolex and Ferrari which broke a two year streak of being at the top spot. The company, however, is one out of only two companies to still rank in the top 10 over the past decade.

Over the past decade, The LEGO Group is one out of only two companies to consistently rank in the Top 10 most reputable companies. After two years in-a-row in the #1 spot, The LEGO Group slid to a still impressive #3 in 2022. LEGO’s strong reputation is well-rounded; people perceive all aspects of its business positively, particularly the company’s Products & Services.

KIRKBI Invests $1 Billion to Epic Games

Last week, LEGO announced a long-term partnership with Fortnite creators, Epic Games, to provide a safe and fun place in the metaverse for kids. Today, Epic Games announced a $2 billion round of funding to advance the company’s vision to build the metaverse and support its continued growth. KIRKBI, the family-owned holding company of The LEGO Group, along with Sony has invested $1 billion to the funding to create new social entertainment exploring the connection between digital and physical worlds.

KIRKBI CEO Søren Thorup Sørensen stated, “Epic Games is known for building playful and creative experiences and empowering creators large and small. A proportion of our investments is focused on trends we believe will impact the future world that we and our children will live in. This investment will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse.”

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