
LEGO has launched a new iteration to their Rebuild the World campaign which celebrates problem solving. In a newly released film, it shows a Knight trying to cross a bridge but fails to until the town comes together to figure out a way across. Be sure to keep a close eye around the 0:42 mark where you can spot an Easter egg that fans really want in LEGO form.
… ContinueNew LEGO® campaign shows how creative problem solving can reunite and Rebuild the World
Billund, September 20th, 2021 – The LEGO Group has launched a playful new iteration to its global Rebuild the World brand campaign. Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome differences or challenges.
The main film is centered on the story of a Knight whose attempts to cross a river to see a friendly bear keep failing. Seeing the Knight’s dilemma, a whole town comes together and pools their varied skills, perspectives and talents to find a way to reunite the friends. As the Knight finally conquers the river crossing, the film playfully reveals how the story and the solution to the challenge have been imaginatively conceived by a group of children building, unbuilding and rebuilding through LEGO® play.
The LEGO System in Play has long been the ultimate platform for creative problem solving. Just as the children in this campaign come together to build and test different solutions,