
LEGO has officially announced their newest theme that is in partnership with Universal Music Group called LEGO VIDIYO. The sets will help children use their creativity to make and share their own music videos. It uses some printed tiles call BeatBits and they allow kids to use video and music styles to scene effects as well as UMG’s library of music to create their music videos.
… ContinueTHE LEGO GROUP AND UNIVERSAL MUSIC GROUP ANNOUNCE LEGO® VIDIYO™ – A NEW MUSIC VIDEO MAKER EXPERIENCE TO CAPTURE THE BEAT OF YOUR WORLD!
Designed to help children unleash their creativity, LEGO® VIDIYO™ lets you direct, produce, star in and share unique music videos in a safe social environment
Billund, January 26, 2021: The LEGO Group and Universal Music Group (UMG) have today announced LEGO® VIDIYO™, a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music. LEGO VIDIYO is a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from UMG’s unrivalled artists.
LEGO VIDIYO is aimed at children aged 7 – 10, providing a safe universe where they can traverse the worlds of physical and digital play. The platform lets children experiment with play and music, a powerful combination that’s fundamental to their development, extending their ability to connect with other people emotionally and creatively.
Combining new technology with the LEGO System in Play, and music from many of