LEGO and UMG announced that DJ/Producer L.L.A.M.A is the first LEGO minifigure to sign a record deal. In addition, he has just dropped his first single called Shake featuring NE-YO and Carmen DeLeon.
… ContinueUNIVERSAL MUSIC GROUP, THE LEGO GROUP AND ASTRALWERKS INTRODUCE DJ/PRODUCER L.L.A.M.A WITH FIRST SINGLE AND VIDEO, “SHAKE” FT. NE-YO AND CARMEN DELEON
“Shake” Available Now Via DSPs And On The LEGO® VIDIYO™ App
L.L.A.M.A Is First LEGO Minifigure Signed To A Record LabelView Official Video & Listen to “Shake” ft. NE-YO & Carmen DeLeon HERE
Today, Universal Music Group’s Astralwerks label and the LEGO Group teamed up to introduce L.L.A.M.A to the world. He makes his debut with the infectious single “Shake,” which features three-time GRAMMY® winner NE-YO and newcomer Carmen DeLeon, who recently released the hit single “Juegas.” “Shake” is available on the LEGO VIDIYO app and at all DSPs. On Tuesday, LEGO Group teased the single, as news broke of L.L.A.M.A’s historic signing to Astralwerks. The DJ/producer is the first LEGO® minifigure to sign a deal with a record label.
The official video for “Shake,” which premiered today, features L.L.A.M.A, NE-YO and Carmen DeLeon. Will Kindrick (Ice Cube, Brian Wilson, She & Him) directed the clip, which can be seen HERE.
L.L.A.M.A is the first artist to release a song via VIDIYO, which is a playful and innovative music video maker experience designed for children, aimed at celebrating and expanding their creativity and shared passion for music. VIDIYO is a brand-new way to play that helps children dream big by
