LEGO and IKEA has officially revealed their new collaboration project with BYGGLEK which was announced in June 2018. The collection aims to encourage more play around the home. We’ve already got a first look at it a few months ago when it was put out early but BYGGLEK will be available starting on October 1 in North America and throughout Europe.
… ContinuePlay, display and replay: IKEA® and the LEGO Group introduce BYGGLEK – a creative solution that intertwines play and storage
August 27, 2020: Today, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands have joined forces to create a playful storage solution called BYGGLEK. Consisting of a series of storage boxes with LEGO® studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe (except Russia) and North America from October 1. The global roll-out will happen in 2020. (Check online for local availability).
With a strong belief that play makes both the home and the world a better place, IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating a practical yet playful experience that children and adults could enjoy together.
Play is the most intuitive and powerful way for children to learn and grow. However, children and adults sometimes have different views when it comes to
