To celebrate Season 3 of Stranger Things, LEGO took part in Netflix’s Fun Fair last weekend at the Santa Monica Pier to create a brick-built mosaic of the Season 3 Stranger Things poster. It measures 90 inches tall ad 60 inches wide and it is made from over 56,000 bricks. This massive creation took over 40 hours to design. Check out the timelapse video of the mosaic below. Thank to LEGO for sending it over.
Today marks the the beginning of Season 3 for Stranger Things and it also marks the beginning of our collaboration with Brick Fanatics to help them promote their magazine. In Issue 7, they talk about the newly released LEGO Stranger Things The Upside Down (75810) set. It goes in depth into talking about the design of the set with Justin Ramsden as well as the marketing campaign surrounding it.
Brick Fanatics Magazine Issue 7 available now
Issue 7 of Brick Fanatics Magazine explores how the LEGO Group took building in a new direction for their collaboration with Stranger Things
Single issues of Issue 7 and 12-issue and 24-issue subscription packages starting with Issue 7 are available to order now at brickfanatics.com/magazine. Issue 7 is available in a new, larger format and distributed worldwide from the first week of July. Subscription packages offer free issues, free postage and guaranteed
delivery of every issue fastest and first.
Leading the seventh edition of Brick Fanatics Magazine, the print publication all about LEGO, is a fascinating discussion with three of the creative team behind not only the unprecedented physical design of 75810 The Upside Down, but also its smart, 1980s-fuelled marketing campaign.
In this first issue of Brick Fanatics Magazine presented in a new larger format, Senior Model Designer Justin Ramsden reveals how exactly the challenge of creating a large scale director-to-consumer LEGO set built half upside down was tackled, as Senior Global Marketing Manager Anders Hellegaard Iversen touches upon the importance of the box art. Meanwhile, Associate Communication Strategist Pelle Bjørn Nielsen talks finding inspiration from the
LEGO archives and bringing the ‘overselling’ of 1980s advertising into the LEGO Group’s marketing campaign for the set.
Find out how this unique LEGO model went through more than 140 versions in a year-long design process, and how the LEGO Group almost set up a phoneline as part of their marketing campaign…
Elsewhere in Issue 7 of Brick Fanatics Magazine, we report back from a
fascinating three days spent at the LEGO House in Billund, Denmark, at the headquarters of the LEGO Group. Interviews, presentations and tours made for a memorable Fan Media Days 2019 event – find out what we learned (and are allowed to share) in a special report that includes sneak peeks at future releases, dinosaur building in the LEGO House, and a special guide on #HowToAFOL from Graham. Not to be missed.
We also acknowledge the coming era of LEGO Minions, offer a first
consideration of 75936 Jurassic Park: T. rex Rampage and sketch out some of our own concepts for IKEA and the LEGO Group’s forthcoming collaboration – we’re pretty confident we’ll influence the two companies with what we’ve come up with, and we’d only want a small share of the profits in return.
Issue 7 of Brick Fanatics Magazine also meets with a handful of people who have turned their love of LEGO into their life, and now find themselves working within the brick world. Hear from the people behind Brickset, Beyond the Brick, Fairy Bricks and Brick Wonders, as they offer tips and insight into how they went from loving LEGO to truly living LEGO.
Building robots from one of the fan community’s best, creating a modular LEGO Star Wars Tantive IV corridor and a reflection on one of Pirates’ most colourful sets released – Issue 7 is packed with LEGO ideas, insight and inspiration.
Single issues of Issue 7 and 12-issue and 24-issue subscription packages starting with Issue 7 are available to order now at brickfanatics.com/magazine. Issue 7 will be distributed worldwide from the first week of July. Subscription packages offer free issues, free postage and guaranteed delivery of every issue fastest
For those who are into LEGO Technic, there are a few sets that are on sale that you may be interested in, some of which are from the 2019 wave.
First Responder (42075) – $39.99/20% off
Forest Machine (42080) – $100.99/33% off
Power Boat (42089) – $9.99/33% off
Tracked Loader (42094) – $63.99/20% off
Remote-Controlled Stunt Racer (42095) – $86.28/14% off
If you didn’t know, LEGO Tower has fully launched on smart and mobile devices. You can either find it on Google Play or the Apple App Store. It is free to play and it does offer in-app purchases if you wish. I’ve been playing it since the beta and it’s similar to Tiny Towers but uses LEGO elements.
There are various tickets you can redeem under settings for some gifts. I’m not sure if this one still works or not but use betaclub for 20 days of the Tower Club.
Use code July4 by July 6 to get the Statue of Liberty hat piece.
Be sure to follow NimbleBit to keep updated on redemption codes to use in the game for exclusive items. Also feel free to add me at 123P. I’ve been playing on and off but I’ve managed to get up to level 33 so far.
Continuing with more sales on Amazon, the newly released LEGO Toy Story 4 sets are now currently discounted. A majority of the wave have been marked down with one set being up to 30% off.
Duke Caboom’s Stunt Show (10767) – $13.99/30% off
Buzz & Bo Peep’s Playground Adventure (10768) – $19.99/20% off
Toy Story 4 RV Vacation (10769) – $27.99/20% off
Buzz & Woody’s Carnival Mania (10770) – $39.99/20% off
Carnival Thrill Coaster (10771) – $15.99/20% off
LEGO has revealed two new 2020 LEGO Star Wars sets that will be on display at San Diego Comic Con later this month. Both sets are based on scenes from Star Wars: A New Hope.
75270 – Obi-Wan’s Hut
200 pieces | Age 7+
Available January 1st, 2020
Your young Jedi will love this detailed LEGO® Star Wars™ 75270 Obi-Wan’s Hut model. The hut folds out for easy access and there are lots of cool items to spark kids’ creativity, including Lightsabers, a training remote and a new-for-January 2020 Princess Leia hologram element to recreate classic Star Wars: A New Hope scenes. The set includes iconic Star Wars characters Obi-Wan, Luke Skywalker and R2-D2, plus a Tusken Raider for role-play battles.
75271 – Luke Skywalker’s Landspeeder™
236 pieces | Age 7+
Available January 1st, 2020
Young Jedi will love pretending to power across the Tatooine desert with this new-for-January-2020, collectible LEGO® Star Wars™ 75271 Luke Skywalker’s X-34 Landspeeder model! More detailed than ever before, there’s space for the Luke and C-3PO minifigures, an opening trunk with macrobinoculars inside, and a clip for Luke’s blaster rifle to inspire creative play. And kids can reimagine Star Wars: A New Hope movie action with the buildable cave hideout for an armed Jawa minifigure.
There are still some great LEGO sales going on over at Amazon at this moment as Prime Day is slowly coming upon us. Some of these sets listed below are at their lowest price on Amazon ever so if you’re a bargain hunter, check them out.
LEGO Ideas Pop-Up Book (21315) – $42.99/$39% off
The LEGO Movie 2 Pop-Up Party Bus (70828) – $49.99/38% off
LEGO Creator Pirate Roller Coaster (31084) – $57.99/36% off
LEGO Ninjago Firstbourne (70653) – $44.99/36% off
LEGO City Mobile Command Center (60139) – $31.99/36% off
LEGO Batman App-Controlled Batmobile (76112) – $89.34/11% off