You can now start pre-ordering the various projects for the AFOL Designer Program on BrickLink. From now until April 15, projects that hit the crowdfunding goal will be made and shipped by BrickLink in May. If the design is successfully funded by April 15, you will be charged shortly after. If the design is not funded, you will not be charged. There is free shipping on all pre-orders.
The March 2019 LEGO Store Calendar is available and we can now see some of the promotions and events for the month. The month is somewhat car themed as some of the things going on will revolve around that. The calendars do not show the gift-with-purchase promotions so we’ll have to wait until we get closer to the start of them to see what they are.
March 1-31: Double VIP Points on select sets at vip.lego.com.
March 4-31: Best in Show Building Event. Go to the LEGO Store and build a dream car to display it at the store.
March 5-6: VIP Monthly Mini Model Build is a Viking Ship. As I reported before, this will be the last Monthly Mini Model Build event but there are things in store the the rest of the year. I know some details about it but will wait until next month to talk about it.
March 18: Minifigure Swap Monday
March 21: In-store building event. Registration starts on February 15. I heard it is to build some sort of vehicle.
March 23 & 30: LEGO Life Meeting
For those who are near Greenville, SC this weekend, there will be a LEGO Brand Store grand opening event that starts tomorrow. LEGO will be opening its newest store at the Haywood Mall and like with many other opening events, there will be activities and giveaways that fans will enjoy.
February 1-3: Visit Haywood Mall in Greenville, SC and help a LEGO® Master Builder build a 8.5ft tall model of Emmet and celebrate with special offers* at The LEGO® Store all weekend long!
FRIDAY, FEBRUARY 1
First 400 customers get a FREE LEGO® Store Set with a $100 purchase!
SATURDAY, FEBRUARY 2
First 500 customers get a FREE Emmet’s House Microbuild with a $50 purchase!
SUNDAY, FEBRUARY 3
First 400 customers get a FREE Limited-Edition LEGO® T-Shirt with a $75 purchase!
*Offers valid at The LEGO® Store at Haywood Mall only, during regular store hours. Each offer valid only on the day specified above, while supplies last. Limit 1 each per customer for the LEGO Store set (APR: $19.99) and Emmet™ House Microbuild set (APR: $3.99) offers. One free Emmet™ T-shirt per $75 spent (APR: $14.99), limit 2 T-shirts per customer. Availability of each T-shirt size is limited and desired size is not guaranteed. See Brick Specialist for details.
LEGO has sent over a press release of what went on over at the 2019 Nuremberg Toy Fair which started a few days ago. You can check out some of the sets that were revealed there in our previous post. Although we don’t have images of the sets yet, we’ll be seeing them at the New York Toy Fair in a few weeks.
Building on a successful business year, the LEGO GmbH is marking the start of 2019 with a range of promising new products
Nuremberg, 29 January 2019. The LEGO GmbH closed 2018 with a growth in consumer sales in the German toy market according to latest data from the NPD Group Germany. The results were revealed on the eve of the 2019 International Toy Fair in Nuremberg, where the LEGO GmbH revealed several new products that bring together diverse ways of enjoying physical and digital play and encourage shared play experiences for families. The LEGO Movie Maker set, launched to mark the imminent release of THE LEGO MOVIE 2™, is a particular highlight and allows children to use the corresponding
app to make their own films by smartphone. LEGO Technic introduces CONTROL+ as a new smart device connected way of controlling the Technic products via app and new electronic components. In 2019, the LEGO DUPLO product line will be celebrating its 50th birthday and the LEGO Star Wars™ product line turns 20 this year.
Consumer panel data from NPD Group Germany shows that the LEGO GmbH increased consumer sales in Germany by 4.8 percent1 in 2018 while the market share in Germany rose by 0.4 percentage points to 17.2 percent. These positive results are driven by core lines including LEGO Technic, LEGO DUPLO, LEGO NINJAGO, LEGO City, LEGO Star Wars™ and LEGO Friends, and the LEGO GmbH has also seen strong momentum with the Harry Potter™ and Jurassic World™ licensed themes. The classic LEGO brick boxes from the LEGO Classic product line also continue to be very popular, emphasising how important playing with LEGO bricks is to children. “We have succeeded
in our goal of driving growth in the market and we are especially pleased that we have been able to reach more children and families. After all, more time spent playing together leads to happier families, according to a current study”, said Frédéric Lehmann, Managing Director of the LEGO GmbH, at the International Toy Fair 2019 in Nuremberg, adding: “So we should all make play more of a priority.”
New products from the LEGO GmbH for 2019: building fun combined with digital experiences for the entire family
The new products from the LEGO GmbH connect building with LEGO bricks and digital play. This blending of real and virtual play worlds enables the company to meet the play needs of children growing up in today’s world. A current study shows that, unlike their parents, children do not distinguish between digital and physical play – they merge the two seamlessly into one fluid play experience. “Here at the LEGO Group, we want to help children and families to experience all aspects of everyday play. Our products facilitate playing fun that is both fresh and cross-generational,” says Rebecca Snell, Senior Marketing Director at the LEGO GmbH.
Real life, imagination and the world of digital play become one with the LEGO Movie Maker
The LEGO Movie Maker, one of 14 sets available in shops to mark the release of
THE LEGO MOVIE 2™, links physical and digital play in a way that is contemporary and
child-friendly. Children aged eight and up can join the next generation of directors and
create their very own LEGO film, using the free THE LEGO MOVIE 2™ Movie Maker app for
smartphones to make exciting, funny and action-packed films with sound and visual
effects – once they have built the film sets using LEGO bricks.
New from LEGO Technic: CONTROL+
LEGO Technic introduces CONTROL+ as a new smart device connected way of controlling the LEGO Technic products. CONTROL+ uses new electronic components and a free, linked app to give children and adults an even more authentic play experience. CONTROL+ allows realistic multi-function control plus a range of other options, including programming several simultaneous motion sequences for the models. The app also displays data feedback from the model. LEGO Technic CONTROL+ can be experienced for the first time from 1 August 2019 with the replica of the Liebherr R 9800, one of the largest excavators in the world. The LEGO Technic model consists of more than 4000
parts, seven motors and two smart hubs, and can perform several movements at the same time. “We see our new Control+ App as a platform where we in the next many years have the opportunity to develop and deliver deeper and richer LEGO Technic play experiences with the physical model at the center, and we are happy to have Liebherr as a partner on this first set, says Niels Hendrik Horsted, Marketing Director for LEGO Technic. At Liebherr the team is also excited about the new model: “The fact that the LEGO Group has developed the Liebherr R 9800 as a building set supports our motto “Exciting Technic” also in the small scale. The close focus on details and functionality of the model is really phenomenal. We are sure, that this model will not just be loved by LEGO fans but also by fans from our Industry, says Gregory Schuh, Marketing Manager for Liebherr Mining Excavators.
Celebrations for the entire family: 50 years of LEGO DUPLO and 20 years of LEGO Star Wars™
For the last 50 years, toddlers have been enjoying their first building experiences withLEGO DUPLO, often together with their parents. And that is a good thing, because a current study shows that more time spent playing together leads to happier families. The colourful LEGO DUPLO bricks are perfect for playing together, especially as they are easy for even the smallest children’s hands to hold.
Families can also experience multi-generational building and playing experiences thanks to this year’s LEGO Star Wars™ anniversary. Anyone who euphorically assembled the bricks to build the legendary LEGO Star Wars™ “Anakinʼs Podracer™” set 20 years ago can relive this unique feeling this spring with the new edition of the set – an experience that they can share with their own children. And, for even more shared play moments, the anniversary is being marked by four more legendary LEGO Star Wars™ anniversary sets – with original Minifigures including Darth Vader or Princess Leia.
With The LEGO Movie 2, we saw the first movie tie-in DUPLO figures with Emmet and Lucy in the Emmet and Lucy’s Visitors from the DUPLO Planet (10895) set. This summer, we’ll see the next LEGO DUPLO movie set with Frozen which includes figures of Anna and Elsa along with Olaf. In the set, there’s a color changing switch which is the play feature of it.
Check out the rest of the coverage of some of the summer 2019 LEGO sets in our previous post where there are some good discussions going on with the readers.
If you’re still looking for the LEGO Creator Brick Bank (10251), Amazon has restocked it at retail price. If wasn’t announced but we gotten word from a few sources that it was retired at the end of last year and it is currently marked as sold out on [email protected]. I’m not sure how many Amazon has in stock but you should get it if you wanted it and missed out before it retired.
If you’ve been enjoying doing the LEGO VIP Monthly Mini Builds, you only have a few months left to do them. I’ve heard from a few different sources that the last event will be in March. Even though LEGO has a list going for the 2019 builds, it seems that the page will not be filled up after March.
The LEGO Monthly Mini Builds have been going since 2009 and it was extremely popular at its peak a few years ago. It may seem that attendance has dropped ever since registration was required starting in 2016 and that could be a reason why LEGO will be ending it. Before the change, it was on a first come, first served system where families lined up in front of the stores and wait their turn. The registration helped ease the congestion at the malls but it also required parents to remember to sign their kids up on a certain day which is an extra step that some didn’t want to take.