This week on LEGO Masters, the remaining teams tackle their latest challenge by building a mega city. Each team gets a vacant lot in the city and they can do whatever they want to it. Teams have 14 hours to complete the challenge.
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Yesterday The Batman director Matt Reeves gave us a first look at the Batmobile from the movie. I’m not sure if LEGO will be doing any sets for this movie but more than likely they will since they’re pretty big on Batman. The Batmobile doesn’t have the classic feel to it and it has a suped up engine on the back. If LEGO does decide to release a set for The Batman, I wonder how they would do it, especially with the engine. The film releases on June 25, 2021 so they still have time to plan out the design.
If you use notecards, Chronicle Books has some new LEGO Note Brick sets that will be available starting in April. Each set comes in a keepsake box and there are 224 note sheets per pack. There are two sets of colors that it comes in Blue-Green and Yellow-Orange. Both sets are priced at $12.95 and they will be released on April 7.
LEGO has announced that they had a great year in 2019 and consumer sales, revenue, and profit grew. Consumer sales grew 5.6% last year compared to 2018. Their revenue grew 6% to DKK 38.5 billion. Their net profit increased 3% even though the company made investments in long-term growth initiatives.
The top selling themes in no particular order for 2019 were LEGO City, LEGO Creator, LEGO Friends, LEGO Technic, LEGO Classic, and LEGO Star Wars. In addition, the LEGO Harry Potter, LEGO Marvel Super Heroes, and LEGO Disney Princess themes also did very well. The LEGO Ideas Friends Central Perk (21319) became the fastest selling set ever.
Last year, LEGO launched its first integrated global brand advertising campaign in more than 30 years called Rebuild the World and that attracted new consumers along with their acquisition of BrickLink.
The company opened 150 new branded stores and it now has 570 stores around the world with another 150 more planned for 2020 with a majority of it in mainland China.
Lastly, LEGO announced some changes in the chairmanship of LEGO A/S. Thomas Kirk Kristiansen will assume the role of Chairman of the Board of Directors, Søren Thorup Sørensen, CEO of KIRKBI A/S, will become Vice Chairman. Jørgen Vig Knudstorp will remain a member of the Board.
The LEGO Seasonal Easter Bunny (30550) polybag has started showing up at Target stores in the Easter section. If you can’t find it, the polybag is also available for purchase online as well. It consists of 67 pieces and retails for $4.99 each and it makes a fun gift for kids’ Easter baskets.
LEGO Masters continues to chug along as the show has been fairly entertaining so far and for this episode four, we are doing the Movie Genre as the theme. The eight remaining teams get to choose their mystery genre from the popcorn and they have eight hours to build. They have to build a scene for a movie and build needs to tell the story for itself.
It has been announced that The LEGO Group has been ranked as the world’s most reputable company for 2020 on the RepTrak 100 survey. LEGO has been ranked second for the past few years but has regained the top spot out of 100 companies. The survey measures the corporate reputation by asking questions about the emotional appeal for each company in several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. The LEGO Group has been ranked in the top 10 most reputable companies for the past decade.
… ContinueTHE LEGO GROUP RANKED AS THE WORLD’S MOST REPUTABLE COMPANY
BILLUND – March 3, 2020: Today, Reputation Institute released the annual RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results: “We are honoured and humbled to be ranked as the most highly regarded company in the world by Reptrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow.”
The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional
