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LEGO Named 2017 World’s Most Powerful Brand

February 1, 2017 / Allen "Tormentalous" Tran / 5 Comments

Brand Finance has released their yearly Global 500 rankings and LEGO has regained their position from Disney as the world’s most powerful brand. This is based on a number of factors including brand “familiarity, loyalty, promotion, marketing investment, staff satisfaction, and corportate reputation.”

LEGO has been working towards the top spot for many years from Jørgen Vig Knudstorp who took the company from the brink of bankruptcy to The LEGO Movie a few years ago which gave LEGO the world’s most powerful brand in 2015. Combine that with the upcoming The LEGO Batman Movie and it’s predicted impact as well as more movies coming out in the next few years including The LEGO Ninjago Movie in September, The LEGO Movie Sequel, and The Billion Brick Race will continue to build its brand power.

There’s more to the Brand Finance report in the link above if you want to read more about it.

LEGO March 2017 Store Calendar Promotions & Events

February 1, 2017 / Allen "Tormentalous" Tran / 5 Comments

The March 2017 LEGO Store Calendar is now available and we now get to see what promotions and events that will be happening during the month. A lot of new sets will be available including LEGO Star Wars, Super Heroes, Elves, Ninjago, Technic, Minecraft, and the BrickHeadz.

March 1-15: FREE LEGO City Police Helicopter with purchases of $35 or more, while supplies last.

March 4 & 11: LEGO Disney Beauty and the Beast Building Event. The build will be Belle’s Castle which kids can build at the store and take home. Sign ups are happening now.

March 6-16: Double VIP Points are back for VIPs on any purchase.

March 7-8: VIP Monthly Mini Build is a Platypus.

March 16-31: FREE LEGO DUPLO My First Fish with any DUPLO purchase, while supplies last.

March 17-31: VIPs get early access to an exclusive LEGO set. It is highly likely that it will be pirate ship based on LEGO Pirates of the Caribbean: Dead Men Tell No Tales. Also note that it states sets, so that implies there’s more than one D2C set coming out in March.

March 18 & 25: LEGO Life Meeting.

March 21 & 28: Technic Tuesday.

The LEGO Batman Movie Movie Maker Set Found

February 1, 2017 / Allen "Tormentalous" Tran / 3 Comments

If you think there’s not enough products for The LEGO Batman Movie, then you are correct. It looks like there’s a new item called the Movie Maker Set which consists of 152 pieces. There are parts to make a stand for your smartphone as well a backdrop scene and a Batman minifigure. The set is basically used to create your stop-motion videos and could be very useful for those getting into the hobby.

Thanks to everyone who sent this in.

**Via Brick Heroes, Reddit**

LEGO Disney Beauty and the Beast BrickHeadz Officially Announced

February 1, 2017 / Allen "Tormentalous" Tran / 4 Comments

LEGO has officially announced two more LEGO BrickHeadz sets with the Disney Beauty and the Beast BrickHeadz. Like with the previous ones in the wave that were announced on Monday, the Beauty and the Beast ones will also be available on February 15 for LEGO VIP members and to the general public on March 1 while retailing for $9.99 each as well.

LEGO® BrickHeadz

US $9.99 – CA $12.99 – DE 9.99€ – UK £9.99 – DK 100.00 DKK
*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.

New for 2017, LEGO® BrickHeadz sets feature fun and stylized versions of iconic characters from your favorite movies, TV series, games and comics, reimagined in colorful brick form using LEGO System bricks with distinct details for a humorous twist. Each figure also comes with its own buildable collector’s baseplate with LEGO BrickHeadz icon and series number. LEGO BrickHeadz sets brings you a brand new way to collect, build and display.
• Each LEGO® BrickHeadz figure comes with its own buildable collector’s baseplate featuring series number and BrickHeadz icon.
• Have fun growing your LEGO® BrickHeadz collection with other classic characters from your favorite movies, TV series, games and comics
• Mash up your LEGO® BrickHeadz figures to create supercool hybrids or your own amazing characters.
• Each figure stands over 2” (7cm) tall without baseplate.
• Baseplate measures over 1” (4cm) square and under 1” (1cm) high.

41595 Belle
This beautiful BrickHeadz set featuring Belle is fun to build using colorful LEGO System bricks that recreate

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The LEGO Batman Movie Harley Quinn Character Poster Promo Live on Shop@Home

January 31, 2017 / Allen "Tormentalous" Tran / 4 Comments

The LEGO Batman Movie Character Poster promotion has now started on LEGO Shop@Home. Starting from now until February 5, you can get the Harley Quinn poster with any purchase at LEGO Brand Stores and on Shop@Home.

There are four total posters to collect with Harley Quinn being available now and the other characters on the following dates:

Batman – February 6-12
Batgirl – February 13-19
Robin – February 20-26

If you’re wondering, yes purchasing just a key chain will also work for the promo. It also combines with the LEGO DC Super Hero Girls Krypto Saves the Day (30546) polybag promo if you’re purchasing any of those sets as well.

LEGO Dimensions The LEGO Batman Movie Story Pack (71264) Sale on Amazon

January 31, 2017 / Allen "Tormentalous" Tran / 5 Comments

There’s still a little over a week until LEGO Dimensions The LEGO Batman Movie Story Pack (71264) will be released but Amazon has it discounted for 40% off. If you haven’t pre-ordered it yet, now is a great time to especially to add tons of content to Dimensions when it comes out on February 10. The Story Pack includes Robin and Batgirl as well as buils of the Bat-Computer and Batwing.

Fight crime with Batgirl and Robin in the streets of Gotham with the all-new THE LEGO BATMAN MOVIE Story Pack! Build an all-new Bat-Computer gateway for your LEGO Toy Pad and then activate Batgirl’s and Robin’s special abilities to solve puzzles and battle enemies. Take flight with the Batwing to accelerate your gameplay, and then rebuild it into The Black Thunder and Bat-Tank for enhanced in-game powers. This set includes a Bat-Computer gateway build, buildable Batgirl and Robin minifigures, a 3-in-1 Batwing vehicle, six new game levels and The LEGO Batman Movie Adventure World with a Battle Arena.

LEGO Life App Launched

January 31, 2017 / Allen "Tormentalous" Tran / 0 Comments

Today LEGO has launched a new social network that is aimed towards kids called LEGO Life. The app is available for free on both iOS and Android. There are lots of stuff to do on it including quizzes, building challenges, create a digital minifigure, and more. Kids can also upload photos of their creation and post them online. Check out the full press release for LEGO Life below.

LEGO is looking for feedback on it so let us know how the kids like it and what can be improved on and we’ll send it over.

LEGO Group Launches LEGO® Life, a Safe Social Network for Kids Under 13

– LEGO Life Extends Play Through an Evolving Community of Inspiration that Adheres to the Highest Standards for Child Safety Online –

– New LEGO Emoji Keyboard and Themed Feeds Innovate on the Best of Today’s Social Network Features to Allow Kids and Tweens to Share and Communicate with Thousands of Other LEGO Fans –
BILLUND, Denmark (January 31, 2017) – Building on its experience with nurturing communities and extending its expertise in developing quality, child-friendly digital play experiences, The LEGO Group today announced the launch of LEGO® Life, a safe social network for kids under the age of 13. The app-centered digital experience allows young LEGO builders of all levels and interests to connect with a community of like-minded peers to express their creativity, share their LEGO creations, interact with LEGO characters, and inspire one another. The experience launches today in the U.S., U.K., Canada,

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