LEGO has recently announced that they have opened up a new digital office in Copenhagen that will be used to accelerate digital transformation. The office is used for a team of 400 that will help LEGO’s long-term digitalization goal. The digital offices in Billund, London and Shanghai will also be expanded in a three year period that will expand the team to 1,800 people.
The LEGO Group set to nearly triple size of digital team to accelerate digital transformation
Opens playful new digital office in Copenhagen for up to 400 colleagues
COPENHAGEN, April 21, 2022: The LEGO Group today announced it has opened a new digital office in Copenhagen to support its long-term digital ambitions. The office, one of four digital workspaces around the world, will be a base for up to 400 colleagues.
Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team which will nearly triple in size over a three year period to more than 1,800 globally.
Chief Digital & Technology Office, Atul Bhardwaj said: “Our digital transformation is one of the single largest investments the LEGO Group will make in a generation. We’ve been blending physical and digital experiences for many years and are excited by our progress. But, we have big ambitions so are accelerating our investment and expanding our digital team.
“The LEGO® brick will always be the heart of our business but we’re seeing great success making LEGO a digitally enabled brand from new ways to play, shop and do business.”
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