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LEGO Celebrates 89th Birthday

Today, LEGO celebrates its 89th birthday. On this day way back in 1932, Ole Kirk Christiansen began making his iconic wooden toys. It wasn’t until 1958 when the first brick was patented by his son and the rest is history. If you haven’t seen The LEGO Story below, it’s a great animated video showing LEGO’s history.

I don’t think there’s anything special planned for today but we can surely expect something big for next year when LEGO celebrates nine decades of play. One thing is the 90th anniversary fan vote in which LEGO will be choosing a classic theme to make a set for.

LEGO Ninjago 10th Anniversary Celebration at LEGOLAND California

LEGOLAND California will be celebrating the 10th anniversary of LEGO Ninjago from August 13 – September 7. You can do various activities at the park digitally as part of their augmented reality adventure. There is also Ninjago-inspired rides, food, and more most likely inside LEGO Ninjago World which opened at the park a few years ago.

CELEBRATE 10 YEARS OF LEGO® NINJAGO® WITH THE ULTIMATE IMMERSIVE EXPERIENCE AS REAL AND VIRTUAL WORLDS COLLIDE, AND A GREAT ADVENTURE AWAITS.

Master Wu and his team of ninja have been searching for their missing Golden Amulet for a very long time. Without it, and the secrets it holds, NINJAGO is in trouble. For the first time ever, Master Wu is coming to LEGOLAND California Resort and asking for help. Heneeds warriors to join his quest, BE NINJA and protect NINJAGO. Legend has it that many years ago in the land of NINJAGO, brothers Wu and Garmadon fought and Garmadon was overtaken by evil. A Golden Amulet, upon which Wu had inscribed the teachings of Spinjitzu, was smashed into six pieces by Garmadon and hiddenacross the world, with the secrets lost. Now he needs brave warriors to help retrieve the six golden fragments.

Join Kai, Cole, Zane, Jay, Lloyd and Nya to ‘BE NINJA’ as they digitally share their secret powers. Learn their moves as you take on the quest to restore the Golden Amulet, protect the NINJAGO legacy and be rewarded as you complete the challenges towards Ninja Mastery. Our augmented reality adventure is just part of a 10-year

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LEGO Harry Potter Hogwarts Icons Collectors’ Edition (76391) Officially Announced

LEGO has officially announced its next LEGO Harry Potter exclusive set with the Hogwarts Icons Collectors’ Edition (76391). Releasing on September 2, the set has 3,010 pieces and will retail for $249.99.

The set features Hedwig as the centerpiece but it also includes a number of other Hogwarts related items including Harry’s glasses and wand, a chocolate frog, Tom Riddle’s diary, the Golden Snitch, a school scarf, and a potions tray with five potions such as Asphdel, Gillyweed, Polyjuice Potion, Infusion of Wormwood, and Felix Felicis. Also in the set are three exclusive golden minifigures of Albus Dumbledore, Minerva McGonagall and Rubeus Hagrid with a stand featuring the chocolate frog card box. Finally, there’s a Hogwarts acceptance letter from Professor McGonagall.

LEGO HARRY POTTER HOGWARTS ICONS COLLECTORS’ EDITION CELEBRATES TWO DECADES OF WIZARDING WORLD LEGO MAGIC

The LEGO Group is celebrating 20 years of LEGO Harry Potter with the reveal of the LEGO Harry Potter Hogwarts Icons Collectors’ Edition, an intricate display model and a perfect homage to the fan-favourite Wizarding World.

The detailed new set follows the adventures of Harry Potter and his friends, capturing some of the most iconic characters and moments in one, single stunning model. The set also includes several famous artifacts found in the Wizarding World over the last two decades.

Sitting proudly at the centre of the set is Harry’s loyal owl, Hedwig, clutching the infamous Hogwarts letter. Fans will also find Harry’s wand and glasses, a chocolate frog, a potions tray including five potion bottles and ingredients, as well

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LEGO City 2021 Advent Calendar (60303) Revealed on LEGO Shop

LEGO has revealed the official images of the LEGO City 2021 Advent Calendar (60303) with a product listing on the LEGO Shop. The 349 piece set costs $29.99 and will be released on September 1. There are six minifigures included from the LEGO City Adventures TV series.

Build the excitement as the festive celebrations approach with the LEGO® City Advent Calendar (60303) toy playset. Kids can count down to the big day with fun mini-builds, popular LEGO City Adventures TV series characters and cool accessories. Just fold down the snowy city play mat and the scene is set for endless imaginative adventures.

Fun models that are quick and easy to build
This LEGO City Advent Calendar makes a great gift for children aged 5 and up. Each surprise toy comes with easy-to-follow building instructions ensuring that even new LEGO builders can enjoy a fun build-and-play experience.

Cool Christmas toys for kids
LEGO City Advent Calendars are packed with inspiration, festive excitement and wonderful surprises for kids who love creative play. The buildable toys, LEGO City Adventures TV series characters and accessories included in this calendar can also be combined with existing LEGO toy playsets for even more fun.

• Kids aged 5 and up can enjoy imaginative play each December day with this LEGO® City Advent Calendar (60303) – bursting with awesome mini-builds, fun LEGO City TV characters and cool accessories.
• Includes LEGO® City Adventures TV series minifigure characters Top Hat Tom, Bob, Betty, Sam Grizzled, Shirley Keeper and Fendrich, plus a buildable Duke DeTain

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LEGO Looking to Grow in Hiring Push

If you’ve ever wanted to work at LEGO, I’ve been told that they are making a huge hiring push for the LEGO Brand Stores as well as at various headquarter locations here in the US. I suppose they are starting to gear up for seasonal positions as things start to ramp up for the holiday season.

If you’ve ever worked retail before, there is a chance for you to be put on as a regular member of the staff and possibly even be promoted to other positions. I’ve known people who have started at retail and ended up working at Enfield which allowed them to travel the world to various LEGO events. I’ve tried to apply years ago but it didn’t work out since it was sort of a conflict of interest with what I got going on here. If you are interested, head on over to the careers page to see what is available.

LEGO Ideas Sailboat Adventure (40487) Promo Set Revealed

Earlier today, the August 2021 LEGO Store Calendar was published and in it we can also see the upcoming LEGO Ideas Sailboat Adventure (40487) promotional set. It was announced as the winner of the Build that Holiday building contest a year ago and we finally get to see what it looks like.

The build pretty much maintains the original look from yc_solo down to the dolphins jumping out of the water. The promotion will run from August 1-3 for VIPs and August 4-29 for the general public, while supplies last, and it will require a $200 purchase. I believe this is one of the largest, if not the largest purchase requirement, I’ve seen for a promo item in many years and will most likely carry a hefty aftermarket price.

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