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Two years ago, LEGO introduced The Brick-Changer float at the Macy’s Thanksgiving Day Parade and it will make its return this year for those who didn’t see it. The Brick-Changer is basically part turkey and part dragon that gives families a sense of how LEGO’s colorful bricks have inspired creativity and play in kids. This year’s performer on the float is Zoe Wees and also sort of a missed opportunity for LEGO VIDIYO’s L.L.A.M.A to make an appearance.

Yesterday, TIME announced the top 100 Best Inventions of 2021 and LEGO was revealed to be part of the group due to their sustainability commitment and creating the first recycled brick. Back in June, LEGO revealed the first prototype LEGO brick made from recycled plastic. The new brick uses PET plastic that used discarded bottles and it took over three years for it to meet their quality, safety and play requirements. It’ll still be a while before we see the recycled bricks in sets but it’ll make a huge impact on the environment when they start rolling out.

Today, LEGO has kicked off their 2021 Rebuild the World #BuildtoGive campaign where your builds will help children around the world. With every star built and shared on social media before the end of December, LEGO will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.

This is the fifth consecutive year that LEGO has done the campaign and last year they donated more than 1 million sets. They are looking to top that goal this year for 1.5 million children. The sets will be distributed through LEGO’s network of local charity partners in 29 countries around the world.

The LEGO Group asks families to build a star and make a difference

Through #BuildToGive, the LEGO Group is encouraging families to get creative and help bring the joy of play to 1.5 million children in need.

Billund, November 4, 2021: For many people around the world, the holiday season is a time for togetherness and laughter, but for a lot of families it can be a challenging period. To help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.

For the fifth consecutive year, #BuildToGive will once again invite fans and families to come together and get creative to make a difference.