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The LEGO Group Announces Partnership with Universal Music Group for New Products Coming in 2021

April 26, 2020 / Allen "Tormentalous" Tran

The LEGO Group and Universal Music Group has announced a new global partnership to expand children’s creative play through music. There will be a new theme coming in 2021 that will utilize music in hopes of inspiring a new generation of musicians. Check out the press release below.

THE LEGO GROUP AND UNIVERSAL MUSIC GROUP JOIN TO EXPAND CHILDREN’S CREATIVE PLAY THROUGH THE POWER OF MUSIC

Exclusive global partnership encourages the world to be more playful with an innovative music initiative, combining passion for music with the iconic LEGO® System in Play.

Billund, April 27, 2020 – The LEGO Group today announced an exclusive global partnership with Universal Music Group (UMG), the world’s leading music-based entertainment company, that will enable children around the world to explore their creativity through play, by expressing themselves through music.

The partnership is based around the development of a new suite of LEGO® products launching in 2021, created to encourage and inspire the next generation of musicians, creatives and fans. This positive and playful initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play.

As the global industry leader, UMG shapes culture around the world through the power of music. UMG brings both local and global superstars, along withan unrivalled catalog of recorded music and publishing, covering all genres and languages, to the LEGO Group programs.

Equally, the LEGO Group, which has worked to inspire and develop children through play since 1932, adds to the partnership, solid experience in innovating and developing play

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LEGO to Shut Down Sohobricks in May

April 24, 2020 / Allen "Tormentalous" Tran

Last year when LEGO acquired BrickLink, they also got Sohobricks as part of the deal. Unfortunately, a large investment in resources would be needed to sustain the business and to run it efficiently. Therefore, LEGO has decided to shut down Sohobricks at the end of May. BrickLink is still a priority for the company and they will continue to work on that platform and will be sharing updates when possible.

In December 2019 we bought Sohobricks as part of our acquisition of Bricklink. Since then we have been working closely with the Sohobricks team to understand their business and operations. As part of this review, we found that a very significant investment would be needed to create a sustainable business and upgrade manufacturing operations to run efficiently and meet our operational standards.

Unfortunately, such a large investment is simply not commercially viable. As a result, we have made the extremely difficult decision to close Sohobricks from the end of May 2020. We will now focus on supporting Sohobricks’ employees. There are currently 34 people working in the business and we will provide them with financial packages that reflect their years of service and are above the statutory requirements. We will also offer a professional outplacement service that will provide financial advice and assistance in finding a new job.

We would like to thank the Sohobricks team for all that they have done. We know this will be a difficult time for them and we are committed to doing what we can to help them through this.

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LEGO BOOST Creative Toolbox (17101) Amazon Sale – April 2020

April 21, 2020 / Allen "Tormentalous" Tran

The LEGO BOOST Creative Toolbox (17101) is back on sale again on Amazon for 20% off the regular retail price. It is now at $127.99 or $32 off which is a decent deal for a 5-in-1 electronic set. The 847 piece set did win Tech Toy of the Year back in 2018 and is a good learning tool for kids who want to get into programming and robotics.

New Member Added to LEGO Certified Professional Program – April 2020

April 20, 2020 / Allen "Tormentalous" Tran

Last week, LEGO announced on the LEGO Ambassador Network that have added a new LEGO Certified Professional to the LCP Program. Korean builder Jae Won Lee has been moved from the Entry Program to the main LCP Program.

If you’re not familiar with what a LEGO Certified Professional is, they are individuals who work with LEGO on their own projects and are recognized by LEGO as trusted business partners. If you watched this past season of LEGO Masters, you may have seen stuff built by Nathan Sawaya who is also a LCP here in the US. You can check out the list of LCPs here.

I’m thrilled to let you know that the Korean LEGO Certified Professional (LCP) Jay has moved from the LCP Entry Program into the LCP program. We are really happy about that as it has been a great pleasure working with Jay in the past two years. He is very excited to continue the LCP journey together with us.

Currently there are 21 LCPs in the program of which 3 LCPs are in the Entry Program and 18 LCPs are in the LCP program.

LEGO Speed Champions Nissan GT-R NISMO (76896) Walmart Sale – April 2020

April 19, 2020 / Allen "Tormentalous" Tran

Walmart currently has the LEGO Speed Champions Nissan GT-R NISMO (76896) on sale for 20% off the retail price. It is priced at $15.99 which is only $4 off the regular price but it hasn’t been on sale that much since its release at the beginning of the year. This is currently the lowest price on the market at this point in time as Amazon is out of stock on it.

LEGO Star Wars Mini Boost Droid Commander (75522) Now Available in Reward Center

April 19, 2020 / Allen "Tormentalous" Tran

The LEGO Star Wars Mini Boost Droid Commander (75522) set is now available for VIPs in the Reward Center. If you missed out on it last year when it was available with the Droid Commander (75253) set, you can now pick it up for 1,350 points. You have 60 days to redeem it after you get your promo code. This should work with some of the new LEGO Star Wars sets that just came out.

San Diego Comic Con 2020 Officially Cancelled

April 18, 2020 / Allen "Tormentalous" Tran

You may have seen the big pop culture announcement yesterday but in case you didn’t, it was announced that San Diego Comic Con 2020 has been officially cancelled. It’s not too surprising as businesses still aren’t ready to be opened and probably won’t be for some time due to the COVID-19 situation.

As for the LEGO exclusives that were planned for the event, nobody knows what will happen to them since everyone had to switch strategies. It is possible that LEGO puts them on the Reward Center as a raffle but that would be somewhat unfair for the attendees who were supposed to be there as it was an exclusive thing to them. Either way, we’ll see what LEGO does with the products they had planned for SDCC, if anything.

The last few weeks have been an unprecedented time. Since it is becoming apparent that COVID-19 restrictions will not be a short-term matter, we have made the sad decision to cancel Comic-Con for the first time in its 50-year history.

— San Diego Comic-Con (@Comic_Con) April 17, 2020