LEGO News, LEGO Reviews, and Discussions
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Yesterday, GameStop stores held a LEGO Overwatch Ganymede building event to promote the upcoming wave of sets. It was for the classic yellow version of the bird which is the exact same build as from the LEGO Overwatch Play Event from the beginning of the year with the only difference is with the colors. If you’re looking for the instructions for the GameStop Ganymede, a reader has sent in scans of the build. You can also download the PDF here if you want. Thank you to saneps for sending it in.
LEGO and Amazon have teamed up to do a new contest called the LEGO MINDSTORMS Voice Challenge: Powered by Alexa with a tons of prizes up for grabs. All you have to do is to create new ideas on how LEGO MINDSTORMS EV3 can interact with Alexa using voice commands. Check out the video below of some ideas of how they can interact as well as the press release on the details of the LEGO MINDSTORMS Voice Challenge: Powered by Alexa.
… ContinueThe LEGO Group and Amazon join forces to introduce the LEGO® MINDSTORMS Voice Challenge: Powered by Alexa – an opportunity for Alexa developers, LEGO MINDSTORMS enthusiasts, and creators around the world to explore and build the future of voice-based experiences through construction and robotics play.
Billund, September 24: The LEGO® MINDSTORMS Voice Challenge: Powered by Alexa announced today allows fans to enter for a chance to win from hundreds of prizes, including one grand prize winner who will take home $20,000 in Amazon Gift Cards, a powerful package of LEGO sets, and a trip to LEGO Headquarters in Denmark — where they will have an opportunity to tour the LEGO House and meet with LEGO designers. In addition, the winner’s creation will be displayed at the annual LEGO World event in Copenhagen.
Since the introduction of the very first LEGO brick, people of all ages have been able to build anything they can imagine. The LEGO product line-up has continued to evolve over the years, including the introduction of branded products and others which
Reputation Institute has released their rankings for global corporate responsibility and The LEGO Group has been rank first on the list. It was stated in the press release that LEGO was rated the highest when it came to being fair in business, ethical, and being open and transparent. More than half of consumers said they would buy LEGO products which is 13.7% higher than the RepTrak 100 average. This ranking is on top of their second place finish on the 2019 Global RepTrak 100 for being the most highly regarded company in the world.
… ContinueGlobal study puts the LEGO Group in first place on Corporate Responsibility
The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than 140 companies on the merits of CR. CR RepTrak measures perceptions of Citizenship, Governance and Workplace, and provides a means of assessing a company’s Environmental, Social and Governance (ESG) credentials. The study is based on more than 230,000 individual ratings from the informed general public across 15 leading economies.
“The LEGO Group is a great example of a company that is committed to delivering on corporate responsibility and realizing strong business results by doing the right thing,” said Kasper Nielsen, Chief Strategy Officer at Reputation Institute. “The core strength in corporate responsibility translates into 57% of consumers saying they would definitely buy The LEGO Group’s products — which is a net 13.7 percentage points higher than the CR RepTrak 100 average.”
Consistent with The LEGO Group’s long-held approach
LEGO has a new promotion running on Shop@Home for a new texting system they are trying out. If you subscribe for LEGO text messages, you can get a promo code for a free LEGO Star Wars Mini BB-8 (40228) with purchases of $60 or more. Note that the BB-8 is the same one from last year’s May the 4th promotion. I’m not sure if they will be doing more promos using texts but I guess it doesn’t hurt to sign up. Message and data rates may apply.
There are now official images of the last LEGO BrickHeadz set of the year with the Christmas Reindeer, Elf, and Elfie (40353). It has 281 pieces and will probably retail for $19.99 or $24.99 when it becomes available in a few months. This will be the first LEGO BrickHeadz to have three characters in a set. Thanks to Daniel for the heads up.
**Via Mir-Kubikov.ru**
A few days ago, LEGO released a mysterious trailer for something coming soon and today they have announced Rebuild The World. It is essentially a campaign to help nurture the creative skills of the next generation.
… ContinueTHE LEGO GROUP WITH MARK RONSON INSPIRE KIDS TO REBUILD THE WORLD
[Billund, 17 September 2019]: Today, the LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation.
Over 100 children will meet Mark and other inspiring figures, such as 19-year-old David Aguilar, who built several prosthetic arms from LEGO® elements, at the LEGO House, Billund, to explore the infinite potential of creativity. Their imaginations will also be fired up in a series of workshops, where they’ll be challenged to rebuild the world they see around them.
“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us. Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to,” explains Mark Ronson.
The LEGO Group believes that every child is born with incredible creative problem-solving capabilities, but we need to act now to nurture that creativity so that it can become a lifelong skill, as the future depends on it.
Inspiring creativity is more critical and urgent than ever. The World Economic Forum Future of Jobs Report places creative problem solving in
The Series 19 LEGO Collectible Minifigures (71025) are now widely available and we can finally take a deeper look at this newest series in the popular theme. LEGO has gone back to its roots and there are only 16 to collect with no special limited edition minifigures.
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