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LEGO to Debut The Brick-Changer Float at 2019 Macy’s Thanksgiving Day Parade

Thanksgiving is coming up very soon and as a tradition, the Macy’s Thanksgiving Day Parade will be happening in New York and LEGO will be debuting a new float there. Coming from a child’s imagination, the float is called The Brick-Changer and it is part turkey and part dragon. This is the second float that LEGO has presented in the parade with the first one being the Carousel of Imagination from 2002. K-Pop band NCT 127 will be one of the artists performing on it.

This November millions of kids and families will be inspired to build – and rebuild — the impossible as LEGO Systems debuts a new float in the 93rd Annual Macy’s Thanksgiving Day Parade®. On Thursday, November 28, 2019, it’s all about brickcraft for fans of all ages as The Brick-changer float takes to the streets of New York City delighting more than 3.5 million spectators and more than 50 million viewers nationwide, with a creative wonder set to rebuild the world, one colorful brick at a time.

“We are incredibly thrilled to welcome the LEGO brand back to the Macy’s Parade family with a brand new float that figuratively breathes creativity into the building blocks of the imagination,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “The new LEGO float is a conceptual marvel, marrying the creative and design talents of the artists of Macy’s Parade Studio with that of LEGO MasterBuilders to bring to life a magical creature that will inspire a new generation of Parade spectators.”

The new

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LEGOLAND Shanghai Announced for 2023 Opening

It has been announced that a new LEGOLAND theme park will be built in the Jinshan District of Shanghai, China. After its completion in 2023, it will be the largest LEGOLAND park in the world and it will also include a themed hotel as well. It was previously reported earlier this year it would be opening in the Qingpu District but it looks like that has changed. LEGOLAND Shanghai will be the third LEGOLAND park to be opening in the next few years after LEGOLAND New York in 2020 and LEGOLAND Korea in 2022.

Merlin Entertainments (“Merlin” or “the Company”), a global leader in location based entertainment with brands including LEGOLAND®, Madame Tussauds and the Dungeons, today announces that it has entered into an agreement with the Shanghai Jinshan District Government, CMC Inc. and KIRKBI to develop a LEGOLAND® Resort in the Jinshan District of Shanghai, China.

Under the terms of the agreement, all parties will form a joint venture company and contribute funding to the construction and development of LEGOLAND® Shanghai. The total project investment is expected to be approximately £500 million. The schedule for the project is still to be determined, but the project is not expected to open until after 2023.

LEGOLAND® Shanghai will be one of the largest LEGOLAND® Resorts in the world and will incorporate a 250-room fully themed hotel on opening. It will be located in the Jinshan District in south west Shanghai with a two-hour catchment of 55 million people. The region comprising Shanghai, Jiangsu, Zhejiang and Anhui has

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LEGO Ideas NASA Apollo Saturn V (21309) Amazon Sale – November 2019

The LEGO Ideas NASA Apollo Saturn V (21309) has been discounted again by 25% to $89.99 on Amazon. This is one of the sets that will be retiring by the end of the year so get it now while you can or risk paying a higher than retail price after it is no longer widely available in a few months. Note that this price is for Frustration-Free Packaging and there’s a chance that Amazon will ship it just with the product box. More often than not, it will ship in the cardboard box that it came in for additional protection.

LEGO Launches 2019 LEGO Build to Give Campaign

LEGO has officially kicked off their new 2019 LEGO Build to Give campaign in which the company will donate 1 million LEGO sets to children. All you have to do is to head to your local LEGO Brand Store and build an ornament and share it on social media using the hashtag #BuildToGive. Every ornament built and displayed will help donate one LEGO set to a child in need. The event will run from now until December 13.

Through LEGO® Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.

Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.

Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even

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LEGO Jurassic World Amazon Sales – November 2019

If you saw my list of sets that are retiring at the end of the year, the LEGO Jurassic World wasn’t listed but that doesn’t mean there aren’t any good deals on the sets. Below are a few sets that are at their lowest price they have been on the site.

Stygimoloch Breakout (75927) – $18.99/37%
Baryonyx Face-Off: The Treasure Hunt (75935) – $48.00/20% off
Triceratops Rampage (75937) – $47.99/20% off

LEGO Originals Wooden Minifigure (853967) Officially Announced

LEGO has revealed their newest product with the LEGO Originals Wooden Minifigure (853967). The set has 30 pieces and retail for $119.99 and it features an upscaled minifigure made out of wood. It will be available starting today at the LEGO Pop-Up gallery event and to VIPs from November 3-7 and to the general public on November 8.

If you didn’t know, the first LEGO toys were actually made out of wood by Ole Kirk Kristiansen and to pay homage to the past, LEGO has recently introduced a new LEGO Originals theme to release products that are from LEGO’s vast history. The Wooden Minifigure is 5:1 scale and it comes in a premium box along with a 28-page booklet featuring the history of the LEGO minifigure.

Igniting nostalgia and celebrating brand heritage – new LEGO® Originals™ series launches with a 5:1 upscaled wooden minifigure

Making its entrance for the first time in 1978, the LEGO® minifigure has become one of the biggest pop-cultural icons of modern times and continues to renew itself – this time paying homage to its heritage in a decorative wooden 5:1 upscaled version

London, November 1st: Launching with the LEGO® Originals Wooden Minifigure 853967, the LEGO Group and design specialists Room Copenhagen are introducing a new range of products dedicated to fans who love a bit of LEGO nostalgia and playful interior design. The product was revealed today at a unique LEGO Originals Pop Up Store and Gallery in Covent Garden, London where fans can drop by for a chance to pick

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