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The LEGO Group Committed to Inspiring Next Generation of Space Exploration

July 16, 2019 / Allen "Tormentalous" Tran

Today on the 50th anniversary of the Apollo 11 moon launch, The LEGO Group kicked off a month of worldwide events to help inspire the next generation of space exploration. You can read the events that are going on in the press release below.

LEGO GROUP KICKS OFF GLOBAL PROGRAM TO INSPIRE THE NEXT GENERATION OF SPACE EXPLORERS AS NASA CELEBRATES 50 YEARS OF MOON LANDING

-Survey confirms 86% of kids are interested in space, 90% want to learn more-

-Company deepens commitment by sending children around the world to space camp-

WASHINGTON, DC (July 16, 2019) – To honor the 50th anniversary of the historic Apollo 11 Moon Landing on this day in 1969, the LEGO Group today kicked off a month of worldwide events to inspire the next chapter of space exploration, informed by the results of a global survey among children aged eight to 12 years old regarding space exploration. Additionally, the company partnered with Scholastic on an educational program that will send 50 children to NASA Space Camp in 2020. The program will reach teachers in Title I school districts across the United States.

Kids are Interested in Space

According to a Harris Poll/LEGO® survey conducted in the US, UK and China, 86% of children aged 8 to 12 say they are interested in space exploration, and 90% of them want to learn more. Interestingly, 83% of parents (averaged across the three countries) who participated in the survey believe their children are interested in space, yet only 53% of kids say their

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Brick Fanatics Magazine Issue 8 Now Available

July 15, 2019 / Allen "Tormentalous" Tran

Brick Fanatics Magazine marks 50 years since the Apollo 11 moon landing with NASA and the LEGO Group in an exclusive Issue 8

July marks half a century since the Apollo 11 lunar module touched down on the moon and Neil Armstrong and Buzz Aldrin took man’s first steps on to its surface.

To celebrate, Issue 8 of Brick Fanatics Magazine goes back to 1969 with the help of NASA historian Brian C. Odom to discover the details and the moments that made history, whilst Creator Expert Design Manager Specialist Jamie Berard reveals how those shaped the design of the LEGO Group’s 10266 Lunar Lander.

Celebrate design ingenuity with this unique cover feature in Issue 8, exclusively featuring NASA and the LEGO Group.

Issue 8 of Brick Fanatics Magazine is available to order now, with shipping due from late July into early August. Subscribe to Brick Fanatics Magazine to benefit from free issues, free postage, delivery of each issue fastest and first, and other noteworthy benefits.

Inside this issue we also sit down with the LEGO Jurassic World design team to find out exactly how the mini-series LEGO Jurassic World: Legend of Isla Nublar came about and, why it opened up a number of creative possibilities for them. We also find out from Design Manager Marcos Bessa all about how a crazy concept became a unique LEGO set in the form of 75938 T. rex vs Dino-Mech Battle.

Issue 8 also goes from one Buzz to another, as we take a special look at the latest … Continue

LEGO Christmas in July 2019 Promotions Now Live

July 12, 2019 / Allen "Tormentalous" Tran

LEGO Seasonal Buildable Holiday Present (40292)

LEGO’s Christmas in July has officially kicked off on LEGO Shop@Home. From now until July 14, there are some special promotions going on. First you can get the previously released Buildable Holiday Present (40292) with purchases of $99 or more. This promo is good for those who missed out on it last year.

The LEGO Ideas Pop-Up Book (21315) is on sale for $48.99 which is 30% off for today only. Lastly, there are some sales on select items.

USA | Canada | UK | France | Germany

LEGO at San Diego Comic Con 2019

July 12, 2019 / Allen "Tormentalous" Tran

San Diego Comic Con 2019 is just right around the corner and as usual, LEGO will have a big presence there. Here’s a recap of all the LEGO happenings that will be going on there including panels, exclusives, and giveaways.

One thing to note is that there is no dedicated LEGO Ninjago panel like with previous years but I’m guessing it will be included in the content releases panel. As usual, I’ll be live tweeting it so follow my Twitter to stay updated as things are announced.

Thursday, July 18

LEGO Marvel Advanced Suit Spider-Man Minifigure Giveaway – There’s still no word on how the randomized instant-win drawing will taking place but I’m assuming it’ll be back at the Sails Pavilion along with the other minifigures. I’ll update when there is more information.

LEGO Marvel Captain Marvel and the Asis (77902)

LEGO Marvel Super Heroes Captain Marvel and the Asis (77902)

Friday, July 19

LEGO Stranger Things Barb Minifigure

LEGO Star Wars Sith Trooper Bust (77901)

Saturday, July 20

New LEGO Content Releases – Room 6A/11:15am-12:15pm

Go behind the scenes and get a sneak peek of upcoming LEGO animation. Jason Cosler (LEGO producer) and Robert May (LEGO producer) will be sharing exciting new LEGO animated content and hold a Q&A session moderated by Joshua and John Hanlon (Beyond the Brick).

LEGO DC Zebra Batman Minifigure

LEGO DC The Dark Knight of Gotham City (77903)

Sunday, July 21

LEGO DC Batman: Family Matters World Premiere – Room 6BCF/2:15pm-4:15pm

Batman, Robin, and Batgirl must stick together even when Gotham’s most dangerous villains attempt to pull them apart in

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LEGO Marvel Sanctum Sanctorum Showdown (76108) Amazon Sale – July 2019

July 7, 2019 / Allen "Tormentalous" Tran

The LEGO Marvel Super Heroes Avengers: Infinity War Sanctum Sanctorum Showdown (76108) is currently on sale on Amazon and is at its lowest price in almost a year. It is priced at $79.99 which is 20% off the regular price of $99.99. Amazon is price matching Walmart who is offering at the same price but is also offering free NextDay delivery while Amazon has free Prime delivery.

LEGO Ideas Activities Beta Available for Everyone

July 5, 2019 / Allen "Tormentalous" Tran

Back in May, LEGO Ideas launched a new thing on the site called Activities which are warm-up challenges similar to the LEGO Ideas Test Lab from a few years ago. It was a way to just show off some of your creativity without taking too much time. It was only available to the most active users on LEGO Ideas but they have announced that everyone can now participate in the Activities Beta. There is currently an Activity to build holiday essentials so head over there if you want to participate. There are no prizes given out but the reward is showing off your work to thousands of people.

Brick Fanatics Issue 7 Now Available

July 4, 2019 / Allen "Tormentalous" Tran

Today marks the the beginning of Season 3 for Stranger Things and it also marks the beginning of our collaboration with Brick Fanatics to help them promote their magazine. In Issue 7, they talk about the newly released LEGO Stranger Things The Upside Down (75810) set. It goes in depth into talking about the design of the set with Justin Ramsden as well as the marketing campaign surrounding it.

Brick Fanatics Magazine Issue 7 available now

Issue 7 of Brick Fanatics Magazine explores how the LEGO Group took building in a new direction for their collaboration with Stranger Things

Single issues of Issue 7 and 12-issue and 24-issue subscription packages starting with Issue 7 are available to order now at brickfanatics.com/magazine. Issue 7 is available in a new, larger format and distributed worldwide from the first week of July. Subscription packages offer free issues, free postage and guaranteed
delivery of every issue fastest and first.

Leading the seventh edition of Brick Fanatics Magazine, the print publication all about LEGO, is a fascinating discussion with three of the creative team behind not only the unprecedented physical design of 75810 The Upside Down, but also its smart, 1980s-fuelled marketing campaign.

In this first issue of Brick Fanatics Magazine presented in a new larger format, Senior Model Designer Justin Ramsden reveals how exactly the challenge of creating a large scale director-to-consumer LEGO set built half upside down was tackled, as Senior Global Marketing Manager Anders Hellegaard Iversen touches upon the importance of the box art. Meanwhile, Associate Communication

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