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LEGO Announces Partnership with Sanrio – Hello Kitty and Friends Sets Coming 2027

October 6, 2026 / Allen "Tormentalous" Tran

LEGO has officially announced a new partnership with Sanrio to bring LEGO Hello Kitty and Friends to life in 2027. There’s no information yet on what will be coming but fans of Hello Kitty will be ecstatic to hear about this new partnership.

The LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form

BILLUND, DENMARK, & TOKYO, JAPAN, 06 October 2026: Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends to life in LEGO® brick form for the very first time. Fans can look forward to a wide range of new LEGO® Sanrio products coming in 2027.

Two strong brands within the world of play and fun are coming together to create unique and playful experiences for fans. The LEGO Group is a Danish family-owned company with a 94-year history of creating fun and engaging play experiences, with the LEGO brick at its core. Sanrio is a global entertainment and lifestyle company known for creating beloved and iconic characters that inspire happiness, friendship, and connection. Together, they aim to capture the hearts of fans worldwide through exciting new LEGO sets that bring the unique world of Sanrio to life, featuring Hello Kitty alongside fan-favorite characters.

Lena Dixen, SVP Global Product Groups at the LEGO Group, said: “We’re thrilled to reveal this partnership with Sanrio and introduce the Hello Kitty and Friends characters and universe to fans in LEGO

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Two LEGO Ninjago 2027 Spinner Sets Revealed

October 2, 2026 / Allen "Tormentalous" Tran

LEGO has revealed two new LEGO Ninjago 2027 sets which are the return of the spinner sets which we first saw at San Diego Comic Con 2026. These sets are based on LEGO Ninjago Dragons’ Fury which will be the final run of the current Ninjago series. Of course this isn’t close to being the full 2027 LEGO Ninjago lineup so we’ll be seeing more as we get closer to the new year.

Cole vs. Evil Cole Spinner (71873) – 58 pieces/$9.99

Reenact thrilling good vs. evil conflicts from LEGO® NINJAGO® Dragons’ Fury with this Cole vs. Evil Cole Spinner battle toy for kids, or go on unique adventures.

Place the Cole minifigure in the spinner and push the button on the launcher to send him whirling. Watch the explosive action as the detachable covers fly off when the spinner hits Evil Cole or any other obstacle that gets in the way.

Decide which character goes into the spinner to whirl his way to victory, then clip his hammer to the launcher for safekeeping while going for a wild ride.

Lloyd vs. Ras Spinner Battle (71785) – 153 pieces/$19.99

Double the action and have twice as much fun with this LEGO® NINJAGO® Lloyd vs. Ras Spinner Battle toy building set for boys and girls ages 6 and up. Replay favorite scenes from LEGO NINJAGO Dragons’ Fury or go on new adventures.

Place the Lloyd and Lord Ras minifigures in their spinners and launch them at each other. Become a ninja master by making the detachable shells

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More LEGO Dragon Ball Sets Coming in 2027

September 29, 2026 / Allen "Tormentalous" Tran

It has been announced today that The LEGO Group and Toei Animation have entered into a new partnership to bring Dragon Ball into the LEGO portfolio with more sets coming in 2027 and in the future. The first set in the lineup is the Dragon Ball: Shenron & Goku (11390) that will be coming in November and there will be more sets to follow next year and beyond. Perhaps we can also see some Dragon Ball Z sets which I think would be more interested in.

The LEGO Group and Toei Animation unite for the first time to summon the epic LEGO® Icons Dragon Ball Shenron & Goku set

• The LEGO Group and Toei Animation announce a new partnership that brings one of anime’s most iconic franchises – Dragon Ball – into LEGO® elements
• The first product from the partnership is unveiled today, with more Dragon Ball sets to follow in 2027
• Inspired by Shenron’s summoning, the model captures Kid Goku on his Kintoun as the Shenron rises from the seven Dragon Balls
• Available for LEGO Insiders Early Access from 1 November, 2026, and for all from 4 November, 2026 via LEGO Stores and LEGO.com/DragonBall

BILLUND, DENMARK, 29 SEPTEMBER 2026: A wish has been granted, as the LEGO Group announces a brand-new partnership with Toei Animation, the legendary anime studio behind the iconic Dragon Ball franchise created by Akira Toriyama. Through this collaboration, the LEGO Group will bring the action and adventure of the Dragon Ball universe to the LEGO® portfolio for

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LEGO One Piece Buggy the Clown’s Circus Tent (75637) Amazon Deal – September 2026

September 22, 2026 / Allen "Tormentalous" Tran

Amazon has recently discounted the LEGO One Piece Buggy the Clown’s Circus Tent (75637) by 32%. The set is now listed for $37.39 which is the lowest price it has been at and that saves you almost $18 on it. The set is temporarily out of stock on the LEGO Shop and is reported to be retiring at the end of the year. For a 573 piece set, it does have four minifigures and three of them are exclusive to this set.

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LEGO DC Sets to be Revealed at NYCC 2026

September 18, 2026 / Allen "Tormentalous" Tran

New York Comic Con will be happening in a few short weeks and LEGO will be on hand at the DC booth to reveal three new LEGO vehicles from the Batman franchise. It was stated that one of these sets will include an iconic villain vehicle. Also at NYCC 2026, LEGO Batman: Legacy of the Dark Knight will also learn about the game unlocks that will be in those sets. LEGO has already recently released a new Batman set with the Batman Returns Batmobile (76355) so DC fans will be eating good with more sets coming in the near future.

LEGO® Batman™: More Iconic Sets to Collect

This year, the DC Booth will introduce fresh additions to the LEGO® DC collection. The offerings for adults will newly include a LEGO version of the most iconic villain from the Batman™ franchise, uniquely designed with an emphasis on artistic execution. The DC Booth will also showcase three new LEGO vehicles from the Batman franchise for fans of all ages, including an iconic villain vehicle. Fans of LEGO Batman: Legacy of the Dark Knight will have the chance to learn about unlocks available in the latest sets.

LEGO Birthday Cake (40780) Available as GWP – September 2026

September 9, 2026 / Allen "Tormentalous" Tran

As of the LEGO Insiders Members Day event, LEGO has also dropped the LEGO Birthday Cake (40780) as a late addition GWP. From now until September 19, you can get it with with general purchases of $65 or more, while supplies last. This isn’t a new set as it was released last year but I guess there’s more than enough stock to use as a gift with purchase item and it was added after the other promos went live last night. It does stack with all the other Insiders Day promos so now is a great time to get a lot of freebies with the right purchases.

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LEGO Announces FUTURA Partnership for Ninjago 15th Anniversary

September 8, 2026 / Allen "Tormentalous" Tran

LEGO has announced a new creative partnership with artist FUTURA to celebrate the 15th anniversary of LEGO Ninjago. FUTURA has been named the new creative collaboration and artistic co-creator for the band. To celebrate the partnership, LEGO and FUTURA has revealed the Ninja of the Futura and two other custom designed minifigure artworks and exclusive giveaway merchandise at an event at the Brooklyn Museum.

Fans will be able to experience the new partnership on September 18 at the I-Park Mall Yongsan, Seoul, South Korea as part of the LEGO Ninjago Legends DuskFall Fan Event. It will show off the new artworks, have giveaways of exclusive merchandise, and the world premiere of the Legends DuskFall.

NEW YORK CITY, USA, 08 SEPTEMBER 2026: Today, the LEGO Group takes the next exciting step in celebrating the 15th anniversary of LEGO® NINJAGO with the announcement of a new creative partnership with legendary artist FUTURA, naming him as an official creative collaborator and artistic co-creator to the brand. To celebrate the partnership, they unveiled the ‘Ninja of the Futura’ and two other custom designed, hand-embellished minifigure artworks and exclusive event giveaway merchandise at an event held at the Brooklyn Museum, offering an exciting first glimpse into the collaboration.

This first creative exploration sees FUTURA re-imagine the NINJAGO universe through his own artistic lens, giving fans a unique new perspective on the world they know and love. Through this new partnership, FUTURA will bring his distinctive artistic style to the universe of NINJAGO Legends and aims to inspire new characters and storylines.

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