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The LEGO Group Acquires LEGO and LEGOLAND Discovery Centers from Merlin Entertainments

September 24, 2025 /

The LEGO Group has announced that they have acquired LEGO and LEGOLAND Discovery Centers from Merlin Entertainments for £200 million. The deal includes 29 Centers in 9 countries and Merlin will continue to operate the 11 LEGOLAND Resorts around the world. We’ve already seen that you can earn LEGO Insiders points at select Discovery Centers and I’m guessing that they’ll roll it out to all of them now. The deal will close by the end of the year.

The LEGO Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments

• 29 Centres in 9 countries welcome 5 million visitors each year.
• Centres provide fans with unique brand and retail experiences that celebrate the fun and creativity of LEGO play.
• Merlin to continue operating LEGOLAND Resorts under licence from the LEGO Group.

BILLUND, DENMARK, 24 September 2025: The LEGO Group today announced it has agreed to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments. The acquisition will include 29 Centres in nine countries which attract around five million visitors each year.

LEGO Group CEO, Niels B Christiansen said: “We are excited to welcome the Discovery Centres to the LEGO Group and appreciate all that Merlin Entertainments has done to bring the LEGO brand to life through these attractions. They will be an important addition to our global network of retail stores and allow us to offer fans of all ages even more memorable hands-on brand and shopping experiences. We are looking forward to welcoming the dedicated Discovery Centre

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LEGO Updates Retiring Soon List – September 2025

September 22, 2025 /

The LEGO Shop has updated their list of sets that are Retiring Soon and currently there are over 100 sets that are scheduled to be done by the end of the year. A majority of the sets are older ones but there are also some that are pretty recent including the One Piece BrickHeadz. Of course this is not the end all, be all list of sets that will be retiring as LEGO will usually update it.

Art

• Batman: The Animated Series Gotham City (76271)

BrickHeadz

• Obi-Wan Kenobi & Darth Vader (40547)
• Iron Spider-Man (40670)
• Potted Groot (40671)
• Batman 8-in-1 Figure (40748)
• Wednesday & Enid (40750)
• Dumbo (40792)
• Tom and Jerry Figures (40793)
• Revenge of the Sith Heroes & Villains  (40796)
• Monkey D. Luffy Figure (40799)
• Buggy the Clown Figure (40800)

City

• Car Transporter Truck with Sports Cars (60408)
• Yellow Mobile Construction Crane (60409)
• Yellow Construction Excavator (60420)
• Robot World Roller-Coaster Park (60421)
• Seaside Harbor with Cargo Ship (60422)
• Space Base and Rocket Launchpad (60434)
• Jungle Explorer Helicopter at Base Camp (60437)
• Space Science Lab (60439)
• Modular Galactic Spaceship (60446)
• No Limits: Race Car Ramp Track (60460)
• Scrapyard with Cars (60472)

Creator 3-in-1

• Pirate Ship (31109)
• Forest Animals: Red Fox (31154)
• Tropical Ukulele (31156)

Disney

• Mini Disney Sleeping Beauty Castle (40720)
• Maleficent’s Dragon Form (43240)
• Disney Castle (43222)
• King Magnifico’s Castle (43224)
• Walt Disney Tribute Camera … Continue

LEGO October 2025 Shopping Guide

September 21, 2025 /

This month is just flying by and it’s time for our LEGO October 2025 shopping guide for sets that will be releasing on the LEGO Shop next week. The main set that will be releasing is the new UCS Death Star (75419) which will be the first ever set priced at $999.99. We also have the release of this year’s Winter Village set with the Holiday Express Train (10361) along with the other Seasonal Christmas sets.

For the gift with purchase items, we only know of one so far which is the LEGO Star Wars TIE Fighter with Imperial Hangar Rack (40771) which you can only get when you purchase the Death Star.

In the Insiders Reward Center, you can get the LEGO Star Wars Death Star Supersize Premium Print which will cost 5,000 Insiders points.

Botanicals

• Bouquet of Pink Roses (10374) – $59.99

Icons

• Holiday Express Train (10361) – $129.99

Ideas

• Gizmo (21361) – $109.99
• Mineral Collection (21362) – $59.99

Seasonal

• Festive Gingerbread House (40809) – $39.99
• Snowman Ornaments (40812) – $12.99
• Up-Scaled Santa Minifigure (40820) – $54.99
• Family Christmas Tree (41843) – $329.99

Star Wars

• Gingerbread AT-AT Walker (40806) – $59.99
• Ultimate Collector Series Death Star (75419) – $999.99

• Game Boy (72046) – $59.99

Wednesday

• Thing’s Apartment (76785) – $89.99
• Morticia’s Cottage (76786) – $109.99

LEGO Batman: Legacy of the Dark Knight Building the Legacy Featurette

September 20, 2025 /

Today is Batman Day 2025 and Warner Bros. Games has released a behind the scenes look at LEGO Batman: Legacy of the Dark Knight. Here we have James Gunn and Jim Lee along with the team at TT Games and The LEGO Group talk about the legacy of Batman.

LEGO Batman: Legacy of the Dark Knight is scheduled to release in 2026 for PlayStation 5, Xbox Series X/S, Nintendo Switch 2, and PC via Steam and Epic Games Store.

DC and Warner Bros. Games Celebrates Batman Day 2025 with New LEGO® Batman™: Legacy of the Dark Knight Behind-The-Scenes Video Featuring DC Studios’ James Gunn, DC’s Jim Lee, TT Games, and The LEGO Group

DC and Warner Bros. Games today debuted a new LEGO® Batman™: Legacy of the Dark Knight behind-the-scenes video in celebration of Batman Day 2025, the annual tradition commemorating one of the most iconic characters in the world, DC’s Batman.

The new featurette includes a fresh look at gameplay for LEGO Batman: Legacy of the Dark Knight, along with commentary from James Gunn (Co-Chairman & Chief Executive Officer, DC Studios), Jim Lee (President, Publisher & Chief Creative Officer, DC), Jonathan Smith (Strategic Director & Head of Development Team, TT Games), Jesper C. Nielsen (Creative Lead, The LEGO Group), and other development team members, who all expand on how the 86-year history of Batman films, television shows, comics, and games has been brought together with TT Games’ signature LEGO humor in the upcoming interactive videogame experience.

“This game is an absolute celebration of everything Batman”

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LEGO House Master Builder Stuart Harris Leaving Company in January 2026

September 18, 2025 /

In some rather shocking news that came out a few days ago, LEGO House Master Builder Stuart Harris has announced that he will be leaving his role in January 2026. Announced on his LinkedIn, Stuart will be leaving the company early next year which included 12 years at The LEGO House and 22 years total at The LEGO Group.

If you’ve attended the LEGO Inside Tour, Stuart was a mainstay over the years and has also had a hand in designing some of the LEGO House exclusives such as The Wooden Duck (40501), A Minifigure Tribute (40504), and this year’s LEGO Fabuland Tribute (40506).

But after 22 years with the LEGO Group including the last 12 at the LEGO House my time as a Master Builder there has come to an end. Being part of the original small design team back in 2013 developing all the guest experiences and some of the most spectacular models the LEGO Group has ever made it’s gratifying to see how much unleashed creativity and joy they bring to thousands of guests every year demonstrating the endless possibilities of the LEGO Brick

I will be working for LEGO House until the end of January 2026. So you know the drill dear network any interesting opportunities or leads* where I can bring some creativity, humour, and storytelling let me know!

LEGO Opens Consumer and Shopper Engagement (CSE) Office in Tempe, Arizona

September 11, 2025 /

In more LEGO expansion news, LEGO has opened a new office in Tempe, Arizona for its new Consumer and Shopper Engagement (CSE) department. The CSE team will continue to support LEGO fans across the United States, answering questions and helping make their building experiences even more enjoyable. There are currently about 150 employees at the Tempe office with plans to grow to 180. If you’re looking to join, you can apply here.

Tempe, Arizona becomes the new home of the LEGO Group’s Consumer and Shopper Engagement team

Tempe, AZ, USA, 10 September, 2025: The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the Greater Phoenix area.

From here, the award-winning CSE team will continue to support LEGO® fans across the United States, answering questions and helping make their building experiences even more enjoyable.

Monika Lütke-Daldrup, Head of Consumer and Shopper Engagement, said: “Tempe is an exciting location for our Consumer and Shopper Engagement team in the US to continue their work with fans. LEGO colleagues across CSE have a unique opportunity every day to show customers that we care. The enthusiasm and passion we see for LEGO products inspires us to keep finding ways to make their experiences even better.”
WTCT 169

The CSE team is a global network of nearly 1,000 LEGO colleagues in China, Germany, Denmark, Singapore, the UK and the US. Together, they manage more than 4 million customer interactions each year,

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The LEGO Group and Kuehne+Nagel Opens New Distribution Center in Vietnam

September 11, 2025 /

The LEGO Group and Kuehne+Nagel have announced a new distribution center in Vietnam that will be helping support the Asia Pacific markets. The new distribution center will serve as a logistics hub for the Vietnam factory and will supply the markets in Australia, New Zealand, Malaysia, Singapore, and Japan, with other markets including India and Indonesia next year.

Kuehne+Nagel and the LEGO Group open new regional distribution centre in Vietnam to support Asia Pacific growth

• New regional distribution centre serves as logistics hub for the LEGO Group’s newly opened factory in Vietnam
• Second centre operated by Kuehne+Nagel and the LEGO Group following opening of Belgium regional distribution centre in 2024
• Kuehne+Nagel to provide end-to-end logistics solutions serving Asia Pacific region

Vietnam, September 10, 2025: Kuehne+Nagel and the LEGO Group are expanding their long-standing partnership with the opening of a new Regional Distribution Centre (RDC) in Dong Nai, Vietnam. The centre will serve as a distribution hub for products manufactured at LEGO Manufacturing Vietnam, the LEGO Group’s newest factory in Ho Chi Minh City which opened earlier this year.

At the time of its opening, the RDC will supply markets including Australia, New Zealand, Malaysia, Singapore, and Japan, with other markets including India, Indonesia and more planned to come in 2026. Kuehne+Nagel will manage end-to-end logistics operations for the RDC, including transport from the LEGO Group’s Vietnam factory and Mainland China, customs clearance, bonded warehousing, sea freight, and delivery to Local Distribution Centres (LDCs) throughout the region.

“Our new regional distribution centre in Dong

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