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LEGO Building In-House Game Development Team

LEGO announced their 2024 Annual Results and while talking to various outlets, they mentioned that the company was building up an in-house game development team. In the past year, LEGO has teamed up with Epic games to produce LEGO Fortnite which has been a booming success. In the past, they have also worked with TT Games to produce many games such as LEGO Star Wars, Harry Potter, Marvel, DC, and more. It looks like LEGO wants to now development games themselves as well. We’ll soon how that works while also working with outside companies with their partnerships.

LEGO Achieved Record Profits in 2024

A few hours ago, The LEGO Group released their 2024 Annual Results and it was a record year for the company. Revenue grew by 13% which was driven by a strong demand for its large portfolio. Consumer sales also increased by 12% and their market share also grew while outpacing a declining toy market. There were 840 products released last year and the top themes include LEGO City, Star Wars, Technic, Icons, and Harry Potter.

The LEGO Group delivers record top- and bottom-line results in 2024

Highlights vs. FY 2023

• Revenue grew 13 percent to DKK 74.3 billion, driven by strong demand for its large, diverse portfolio that caters to builders of all ages and interests.
• Consumer sales* increased by 12 percent.
• Market share grew significantly with the LEGO Group consistently outpacing a slightly declining toy market.
• Operating profit increased 10 percent to DKK 18.7 billion, while increasing strategic spending on sustainability and digital technology. Net profit grew 5 percent to DKK 13.8 billion.
• Free cash flow was DKK 10.2 billion. Cash flow from operating activities increased by 24 percent, supporting substantial investments in new factories and facilities, including in Vietnam and the U.S.
• Certified mass balance purchases** more than doubled from 18 percent in 2023 to 47 percent in 2024.

BILLUND, DENMARK, March 11, 2025: The LEGO Group today issued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by

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LEGO Akro-Mils Storage Cabinet Deals – March 2025

If you’re looking for a storage solution for your LEGO parts, Amazon has some discounts on a few Akro-Mils cabinets. As your collection grows, you may decide to part out your set and storage cabinets are an effective way to keep your parts organized. I’ve been using the Akro-Mils for years now and the only bad thing is that you’ll need more cabinets as you organize down to specific parts and colors.

24 Drawer Black (10124) – $39.99/20% off
26 Drawer Black (10126) – $38.94/13% off
44 Drawer Black (10144) – $41.10/11% off
44 Drawer Red (10144) – $41.10/15% off

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LEGO Jurassic World Rebirth Sets Officially Announced

LEGO has officially revealed the lineup for the upcoming LEGO Jurassic World Rebirth sets coming in June. There will be six sets based on scenes from the movie.


Baby Dinosaur Dolores: Aquilops (76970) – 339 pieces/$24.99


Raptor Off-Road Escape (76972) – 285 pieces/$34.99


Raptor & Titanosaurus Tracking Mission (76973) – 582 pieces/$99.99


Brick-Built Mosasaurus Boat Mission (76974) – 858 pieces/$59.99


T. rex River Escape (76975) – 199 pieces/$49.99


Spinosaurus & Quetzalcoatlus Air Mission (76976) – 984 pieces/$149.99


New LEGO® Jurassic World Rebirth sets roaring soon, inspired by an all-new era in the Jurassic World franchise

• To celebrate the latest film of the blockbuster Jurassic World franchise, six brand-new LEGO® Jurassic World Rebirth sets are being revealed
• The new LEGO sets will launch June 1st on www.LEGO.com/jurassicworld, in LEGO stores and at select global retailers

Billund, Denmark March 6th, 2025: New LEGO® Jurassic World Rebirth playsets have been revealed to tie-in with the upcoming Jurassic World Rebirth movie, from Universal Pictures and Amblin Entertainment. The new LEGO® sets will launch June 1st just in time for the latest film in the colossal blockbuster franchise to hit theaters in July.

A new era is born. The LEGO Group and Universal Products & Experiences are continuing to build on the legacy of the enduring Jurassic World franchise with the latest addition of six new LEGO sets bringing to life epic scenes and characters from the upcoming film, Jurassic World Rebirth, allowing builders aged 5+ and up to recreate favorite dinosaur adventures right in their homes.

“Our

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LEGO Festival Announced for LEGOLAND Parks

LEGO and Merlin Entertainments have announced the world’s largest LEGO festival coming to a LEGOLAND resort near you. Seven LEGOLAND parks around the world including Billund, California, Deutschland, Florida, Korea, New York, and Windsor will have the festivals held every weekend in May leading up to World Play Day on June 1. The festivals will include five immersive zones with over 49 new big build LEGO models designed to inspire play.

THE WORLD’S LARGEST LEGO® FESTIVAL IS COMING TO A LEGOLAND® RESORT NEAR YOU!

MERLIN ENTERTAINMENTS BRINGS ULTIMATE CELEBRATION OF PLAY ACROSS THE GLOBE IN 2025

• The LEGO Group and LEGOLAND Resorts bring play to life with a brand-new, exciting global festival celebrating creativity, fun and imagination!
• Seven LEGOLAND® Resorts worldwide are bringing the power of play to a whole new level with the new LEGO®Festival coming to LEGOLAND® Billund, LEGOLAND® California, LEGOLAND® Deutschland, LEGOLAND® Florida, LEGOLAND® Korea, LEGOLAND® New York and LEGOLAND® Windsor
• Held every weekend in May, leading up to World Play Day on 11th June, the LEGO Festival 2025 includes five immersive zones and over 49 new big build LEGO® models designed to inspire play in different ways
• Families with children can provide 100,000 hours of PLAY to children across the globe just by making the Play Pact!

If kids controlled the world, family playtime would be all the time. That’s why the LEGO Group and Merlin Entertainments’ LEGOLAND Resorts have joined forces to launch the LEGO Festival, the first ever celebration of its kind! Designed to be a

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LEGO City Airplane vs. Hospital Bed (60459) Deal – March 2025

Even though the LEGO City Airplane vs. Hospital Bed (60459) was just released at the beginning of the year, Amazon has already discounted it by 20%. The set is now listed for $7.99 which saves you $2. These are the new soapbox derby sets that LEGO has released this year. It’s not a huge sale by any stretch but any deal of 20% is good, especially in this economy.

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