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Earlier this year, LEGO announced that they will be moving their North American headquarters to Boston in 2026 and they have just revealed the location of where it will be. The new headquarters will be located at 1001 Boylston Street which is just a short ways from downtown Boston and only a few minutes walk to Fenway Park.

The office space will spread out over five floors in more than 100,000 square feet with innovation and design being a central focus. In turn, there will be enough space for both collaborative work as well areas for individual work zones.

All of the Enfield employees will have a position at the new office and will get relocation assistance if they wish to move. The move will begin in 2025 and is expected to be completed by the end of 2026.

The LEGO Group announces location of new Americas office in Boston, MA

• 1001 Boylston Street, Boston, MA will be the LEGO Group’s Americas Head Office from 2026.
• New location draws on region’s deep talent pool and innovative business environment.
• Office space will be more than 100,000 square feet across five floors and designed with wellbeing, accessibility, and sustainability in mind.

The LEGO Group today revealed that 1001 Boylston Street, Boston, MA has been chosen as the location of its Americas head office when the company relocates in 2026. Located at the intersection of Boylston Street, Massachusetts Avenue and Newbury Street, the new office will support the business’ long-term growth ambitions and mission to continue

LEGO has announced a new program launching on August 21 called LEGO Insiders replaces the existing LEGO VIP Program and rewards you for playing. You can consolidate your LEGO accounts into one single account and everything will transfer over to LEGO Insiders, including VIP points. Your existing points are not going away. They will be rolled over to the new program.

Fans can earn points by participating in activities, purchasing sets on LEGO.com, in participating LEGO Stores, and in Target in the USA. Members can now also earn points by registering previously purchased sets via the unique QR code on the building instructions and cataloguing them on their account.

Points can be spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more.

Some of the perks include early access to sets, exclusive content, digital family fun, play ideas and activities as well as member only gifts when purchasing certain sets.

All in all, it’s pretty much the same as the LEGO VIP Program but with easier ways to earn points.

LEGO Insiders: Where Play is Rewarding

• LEGO® VIP is now LEGO® Insiders – connecting all LEGO accounts in one place
• Earn LEGO Insiders points when purchasing and playing
• Register your existing and new LEGO sets
• Redeem your points on discounts, member-only merchandise, cool collectables and more
• Plus,early access to new sets and events
• Connect with other fans through the LEGO Insiders Community

Today, the LEGO Group announce