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San Diego Comic Con 2023 is just a few days away and it looks like LEGO will be having a decent presence this year. They will still have their Booth #2829 which will be selling sets there but they haven’t revealed what will be displayed on the floor. I do have information about what will be going on there this week but it’s embargoed for another few days.

There were on LEGO exclusives in the portal and it’s already been closed so there’s nothing to expect there. They still could do something at the booth itself but we’ll see.

You can follow my Twitter or Threads to stay updated when things are happening there in real-time.

Thursday, July 20

LEGO: I Had a DREAMZzz Last Night About Ninjago! – Room 6BCF/10am-11:30am

Learn all about LEGO DreamZzz, a new content IP that launched in May. The panel will be hosted by Keith Malone (head of entertainment development for the LEGO Group) along with voice talent Sarah Jeffery (Zoey), Marcos Cardenas (Mateo), Vincent Tong (Logan, Kai), Brian Drummond (Mr. Oz, Nightmare King, Ras, Riyu, Lobbo), and Larissa Dias (Izzie), as well as DreamZzz LEGO model designer Freddy Charters, head of LEGO production Asa Tait, and Doc Wyatt and Kevin Burke, head writers of Ninjago Dragons Rising. Be sure to come as your favorite Ninja or Dreamchaser.

LEGO x Project K Building India Together – Hall H/1pm

Recognizing LEGO’s extraordinary creativity and ability to inspire, we see a remarkable opportunity for collaboration.

Most Indian children did not grow up

The San Diego Comic Con 2023 exclusives portal is now live and it doesn’t look like LEGO will have any exclusives for sale this year. We’re still a few weeks away from the event and there’s still time for companies to add themselves to the list since we have until July 16 to submit our entries but so far, it’s not looking promising. There’s a chance that they could do something directly at their booth but that would be a mess and I can already hear the security say “you can’t stand here, keep moving.”

The last time that LEGO did any exclusives was back in 2019 before the pandemic closed everything down the year after. Back then, they had a few exclusives that lucky fans were able to purchase as well as minifigures that were given away at random. LEGO did sell their exclusives online in 2020 at various retailers and they went rather quickly with some of them managing to restock a few times. Other than that, it’s been quiet the past few years and it looks to be the same this year. Again, I’ve heard that they were done with exclusives altogether because of the reselling that people do during the con and they weren’t happy with that but that’s just a rumor that was relayed to me a few times.

The Exhibit Floor layout has been released for San Diego Comic Con 2023 and we can confirm that LEGO will be on display once again. They’ll be at their usual spot at Booth #2829 although we don’t know yet what will be on display there. If I had to make a guess, I would think there will be something involving LEGO DREAMZzz since it’s their newest IP.

In addition, we’re not sure if there will be any exclusive LEGO sets or minifigures that will be given away like with previous years. If you remember, LEGO didn’t have anything last year besides some panels and I’ve heard rumors that they were done with exclusives so we’ll see since companies have been starting to ramp up their reveals as we speak.

I will be there once as press so I’ll be attending most, if not all, the LEGO panels and will be reporting on them as they go on. Many readers seem to like the live tweeting of them, especially the Ninjago panels so follow me on Twitter if you haven’t yet.