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LEGO Breaks Ground on $1 Billion Vietnam Factory

November 3, 2022 / Allen "Tormentalous" Tran

LEGO has announced that they have broken ground on the new $1 billion factory in the Binh Duong Province of Vietnam. The factory is designed to be the most sustainable one in their portfolio and will be the sixth in Asia to support growth in the region. What’s interesting is that the factory design is inspired by local children’s LEGO builds.

THE LEGO GROUP BREAKS GROUND ON NEW USD 1 BILLION VIETNAM FACTORY

• Ceremony attended by His Royal Highness Crown Prince Frederik of Denmark and His Excellency, Standing Deputy Prime Minister of Vietnam, Pham Binh Minh.
• Company’s sixth factory globally and second in Asia will support growth in the region.
• Facility is designed to be the company’s most sustainable to date.
• Factory design inspired by local children’s LEGO® builds.
• Company commits US $150,000 to support children in need.

Billund, November 3, 2022: The LEGO Group today celebrated breaking ground at its new US $1 billion factory in the Binh Duong Province in Vietnam, bordering Ho Chi Minh City to the South. This is the largest investment by any Danish company in Vietnam and part of the company’s strategy to expand its supply chain network to support long-term growth and locate production facilities close to its major markets.

The groundbreaking event was attended by His Royal Highness Crown Prince Frederik of Denmark and His Excellency, Standing Deputy Prime Minister of Vietnam Pham Binh Minh, LEGO Group Chief Executive Officer Niels B. Christiansen, LEGO Group Chief Operations Officer Carsten Rasmussen, national and provincial

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LEGO Star Wars UCS The Razor Crest (75331) Review

November 2, 2022 / Allen "Tormentalous" Tran

The LEGO Star Wars Ultimate Collector Series line has had a variety of ships from the Star Wars Universe and the latest addition is from the hit series The Mandalorian with The Razor Crest (75331). This set has 6,187 pieces and retails for $599.99 which is one of the more expensive UCS sets that LEGO has released.

LEGO Announces Rebuild the World Holiday Campaign with Katy Perry

November 1, 2022 / Allen "Tormentalous" Tran

LEGO has announced that they are teaming up with Katy Perry for a new Rebuild the World Holiday campaign. The mystery silhouette that we saw a few days ago was a vehicle that kids created using LEGO bricks and was made into a real-life vehicle. It will be used to deliver presents during the holiday season.

In addition, the annual #BuildToGive campaign will be returing this year and LEGO is looking to donate two million sets to children in hospitals, children’s homes, and vulnerable communities. All you have to do is buiding something and share it on social media using the hashtag #BuildToGive before the end of the year.

The LEGO Group hand over the reins of its Holiday campaign to children (and Katy Perry adds a few extra Fireworks!)

Billund, November 1st, 2022 (9AM CET): The LEGO Group has launched its biggest and most playful Holiday campaign to date. This year, the 90-year-old brand turned to some of the most creative minds on the planet, children, to help supercharge its festive celebrations with fun.

The children were handed creative control behind the cameras, building, unbuilding and rebuilding what the Holidays mean to them. Rather than picture-perfect shots of snow, exquisitely set tables full of festive feasts, and crackling open fires, the children chose to design, build and bring to life a playful vehicle to help them deliver presents and bring the community together over the Holiday season.

The film shows children using play to navigate their way and overcome obstacles on their journey to deliver

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LEGO Fleece Blanket (5007622) Promotion Coming in November

October 31, 2022 / Allen "Tormentalous" Tran

LEGO Australia has revealed a brand new promotion that will start on November 1 with the Fleece Blanket (5007622). The promo will run from November 1-11 with purchases of $279 AUD, while supplies last.

Other promotions that will be running at the same time include the LEGO Classic 90 Years of Cars (30510) from November 1-7 with purchases of $109 AUD and the LEGO Fun and Funky VIP Add On Pack (40512) from November 1-18 and 11/29-12/31 with $119 AUD purchases. We still have a little bit under eight hours to know the details for here in the States.

LEGO November 2022 Shopping Guide

October 28, 2022 / Allen "Tormentalous" Tran

November is just around the corner and it looks to be a fairly slow month with the LEGO releases. As of this post, we only know about the LEGO Ideas Table Football (21337) and the LEGO Marvel Hulkbuster (76210) which will be dropping November 1 and 4, respectively. There is a rumor about a LEGO Icons Eiffel Tower (10307) that will be releasing during the Black Friday event but that hasn’t been confirmed yet.

As of the the gift with purchases you can get during November, those are still under wraps since LEGO doesn’t promote them anymore until the month is actually here. There are rumors of three promotions throughout the month but two of them are said to be during Black Friday/VIP weekend. One is Gustave Eiffel’s Apartment (40579) which is given with purchases of the Eiffel Tower.

Another GWP during Black Friday/VIP weekend is a Tribute to the LEGO House (40563). It is reported that it is a minimum purchase amount GWP. Lastly, there some sort of Winter set with set number 40564. Details are very minimal on this one.

Of course, we also get Double VIP points as LEGO has been doing that during Black Friday/VIP weekend for many years now. A lot of people usually wait until then to make their purchases in November since there are a few promos that overlap during that time.

Mystery LEGO Friends Reveal Coming Soon

October 26, 2022 / Allen "Tormentalous" Tran

LEGO has teased a new LEGO Friends reveal coming soon in a YouTube Shorts that was published a few hours ago. From the silhouette, it looks to be eight characters that will be revealed. Whether they are the original girls or brand new characters remain to be seen. As reported back at LEGO Con 2022, LEGO Friends Heartlake Stories will be ending by the end of the year and that would be the last adventure the girls embark on so it may suggest that the mystery characters could be new ones.

LEGO MINDSTORMS Theme Ending

October 26, 2022 / Allen "Tormentalous" Tran

The LEGO MINDSTORMS theme has been a staple for the company since the theme was first introduced in 1998 but it looks like the theme will be ending at the end of 2022. With LEGO Education and other Build & Code experiences in place, they are shifting priorities and the LEGO MINDSTORMS team will be redirected into other departments.

This means all MINDSTORMS related items will be retired by the end of the year but the MINDSTORMS Robot Inventor App will be live until at least the end of 2024. LEGO will still keep the MINDSTORMS trademark and is accessing the opportunity to implement it with LEGO Education.

Since its launch in September 1998, LEGO MINDSTORMS has been one of the core ‘Build & Code’ experiences in the company’s portfolio, carrying with it significant brand equity and becoming a stand-out experience for the early days of consumer robotics and leading to current wBuild & Code experiences such as SPIKE Prime, from LEGO Education’s LEGO Learning System.

However, now having a number of priorities in LEGO Education and other Build & Code experiences, we have decided to focus our resources and future plans by redirecting our MINDSTORMS Robot Inventor team and their expertise into different areas of the business.

This means the physical MINDSTORMS Robot Inventor product (51515) and its related elements (88016 and 88018) are to exit our portfolio from the end of 2022, whilst digital platforms – such as the LEGO MINDSTORMS Robot Inventor App – will remain live until at least the end of

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