LEGO News, LEGO Reviews, and Discussions
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The LEGO Batman 1989 Batmobile (76139) is now available at Target and if you’re a RedCard member, you can save an additional 5% off. The Batmobile has been a very popular set since it was released last year and I’m a little surprised to see it over at Target. A 5% discount isn’t much but saving $12 on it and get free shipping is better than nothing unless you have a lot of LEGO VIP points to spend.
One of the hottest sets at the beginning of the year was the LEGO Star Wars Mandalorian Battle Pack (75267) and now Amazon currently has it on sale. So far, it’s only a dollar off or a 7% discount but at this time, any deal is a deal. I don’t expect to see a huge sale on this set until the holiday shopping season. Note that is set has been on backorder status on and off on Shop@Home since it was released in January.
LEGO has announced that they had a great year in 2019 and consumer sales, revenue, and profit grew. Consumer sales grew 5.6% last year compared to 2018. Their revenue grew 6% to DKK 38.5 billion. Their net profit increased 3% even though the company made investments in long-term growth initiatives.
The top selling themes in no particular order for 2019 were LEGO City, LEGO Creator, LEGO Friends, LEGO Technic, LEGO Classic, and LEGO Star Wars. In addition, the LEGO Harry Potter, LEGO Marvel Super Heroes, and LEGO Disney Princess themes also did very well. The LEGO Ideas Friends Central Perk (21319) became the fastest selling set ever.
Last year, LEGO launched its first integrated global brand advertising campaign in more than 30 years called Rebuild the World and that attracted new consumers along with their acquisition of BrickLink.
The company opened 150 new branded stores and it now has 570 stores around the world with another 150 more planned for 2020 with a majority of it in mainland China.
Lastly, LEGO announced some changes in the chairmanship of LEGO A/S. Thomas Kirk Kristiansen will assume the role of Chairman of the Board of Directors, Søren Thorup Sørensen, CEO of KIRKBI A/S, will become Vice Chairman. Jørgen Vig Knudstorp will remain a member of the Board.
It has been announced that The LEGO Group has been ranked as the world’s most reputable company for 2020 on the RepTrak 100 survey. LEGO has been ranked second for the past few years but has regained the top spot out of 100 companies. The survey measures the corporate reputation by asking questions about the emotional appeal for each company in several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. The LEGO Group has been ranked in the top 10 most reputable companies for the past decade.
… ContinueTHE LEGO GROUP RANKED AS THE WORLD’S MOST REPUTABLE COMPANY
BILLUND – March 3, 2020: Today, Reputation Institute released the annual RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results: “We are honoured and humbled to be ranked as the most highly regarded company in the world by Reptrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow.”
The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional
The LEGO Ideas The Flintstones (21316) currently has a promotional coupon on Amazon in which works out to be about a 16% discount. It is still priced at $59.97 but you can save $9.98 on it if you apply the coupon on the page. The set hasn’t been on sale since late December and it could be one of the sets that will be going away later this year as more LEGO Ideas sets are released this year.
The LEGO Group has announced that they will be livestreaming their 2019 Annual Results press conference on March 4. They will be giving details on their earnings from last year compared to the previous year and other relevant details such as revealing top selling LEGO themes. The livestream will be at 10am CET which is 1am PST/4am EST. If you’re awake at that time, you can watch it the stream here. I’ll do a recap of it shortly after it is over.
In some sad news today coming out of Denmark, the original creator of the LEGO Minifigure, Jens Nygaard Knudsen, passed away a few days ago. Minifigures are some of the most popular items in LEGO sets and they have evolved throughout the 40+ years they have existed. His legacy will live on as LEGO produces many, many more minifigures in the future. Jens was 78.
January 25, 1942 – February 19, 2020
**Via Matthew Ashton**
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