LEGO has announced they are expanding their partnership with tween-centric retailer Justice to inspire more girls through creative play. Justice will be begin stocking LEGO Disney and Friends sets as well as having in-store building events in North America starting next month. You can check out the details below.
… ContinueLEGO Group And Justice Build On Partnership To Inspire More Girls Through Creative Building Play
-LEGO® activities and building sets to be available in Justice stores just in time for the holidays-
ENFIELD, Conn., Oct. 18, 2019 /PRNewswire/ — LEGO Group and Justice today announced expansion of their brand partnership to engage girls in creative play.
Beginning this month, LEGO® Friends and LEGO Disney building sets will be sold in Justice stores nationwide, including sets based on the upcoming film, Frozen 2. On November 10, an after-hours “Build & Shop” LEGO building event will take place in 300 Justice stores across the U.S. and Canada from 6 – 8pm. Girls can participate in the event for free and the first 25 attendees will receive and build a special LEGO set to take home. A list of participating stores can be found on shopjustice.com two weeks prior to the event.
“We are thrilled to expand our partnership with Justice, a brand that shares our same values of inspiring and developing girls and their interests through self-expression,” said Michael McNally, senior director, brand relations at LEGO Systems, Inc. “The Live Justice mantra of ‘Every Girl. Every Day.’ makes their stores a perfect place to create memorable experiences where girls
