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The LEGO Trademark Now Recognized as a Well-Known Trademark in China

November 1, 2017 / Allen "Tormentalous" Tran

Back in September 2016, The LEGO Company started their legal battle against companies that produced knockoff sets. In what appears to be a landmark victory and a first step to take on counterfeiters, The LEGO Group has announced that the LEGO logo and name is now a “well-known” trademark in China meaning that it can now take action against companies that infringe on the trademark.

The Beijing Higher Court passed a ruling earlier this year [July 22, 2017] that recognises the LEGO® logo and the LEGO name in Chinese as ’well-known’ trademarks in China. The well-known trademark recognition is an important milestone in getting broader protection for LEGO trademarks in China. This means that the LEGO Group is now in a better position to act against infringement of LEGO trademarks, also outside the toy category.

Peter Thorslund Kjær, Vice President, Legal Affairs in the LEGO Group, said: “The ruling by the Beijing Higher Court is very important for the LEGO Group. It reflects the significant effort and investment put into marketing the LEGO brand and products towards the Chinese consumers, and it further reduces the risk that consumers in China are misled when they see the LEGO logo or the LEGO name in future. We are now in a better legal position acting against infringement of LEGO trademarks and defending our trademark portfolio.

“We see this as a recognition of our status in China as a known and loved brand by parents and children, and we appreciate the support from the Chinese government and authorities to

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LEGO Seasonal 24-in-1 Holiday Countdown Set (40253) Promotion Now Live on Shop@Home

October 31, 2017 / Allen "Tormentalous" Tran

The LEGO November 2017 promotion for the LEGO Seasonal 24-in-1 Holiday Countdown Set (40253) is now live on Shop@Home. You can get it for free with a purchase of $99 or more, while supplies last. This set looks similar to last year’s 40222 set but are all new ones for 2017. The only bummer about this set is that you can not have all the builds at the same time as you have to take them apart after each one.

The LEGO Batman Movie Kiss Kiss Tuxedo Batman Keychain (5004928) Review

October 31, 2017 / Allen "Tormentalous" Tran

One of the more elusive polybags for The LEGO Batman Movie when it was first released was the Kiss Kiss Tuxedo Batman Keychain (5004928). The only way to get it earlier this year was to watch the movie at Cinemark Theatres or buy it on the secondary market but now you can get it at Target. You can either purchase $30 worth of LEGO Batman products and get it for free or but it outright for $5.99 each.

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The printing on the minifigure is exclusive to this set and it is a white suit with red kisses all over the front and back of the torso as well as on the arms along with some more kisses on the front and sides of the legs. The cowl technically can not be removed as there is a metal pin going down the cowl, head, and torso however if you want to remove the pin, The Brick Blogger has a very good article on various methods on how to take it out. The only thing that can’t be taken apart are the torso and legs.

It is unfortunate that a cool suit like this came as a keychain but that’s how marketing works. The promotion at Target will run until November 4, while supplies last. My closest store was all sold out last week even before the promo started which was a bummer so I had to get it online. I heard this was happening at some other … Continue

Could We Look Forward to LEGO Re-Releasing More Retired Sets?

October 30, 2017 / Allen "Tormentalous" Tran

Earlier this morning, LEGO announced the re-release of the LEGO Creator Taj Mahal (10256) that will be coming in a few short weeks. I believe this is the fifth “re-release” set that has been announced in the past few years with the Carousel (10257), Winter Toy Shop (10249), UCS Death Star (75159) and the UCS Millennium Falcon (75192) being the first couple. This looks to be a continuing trend that LEGO is doing and it might not be a bad thing. Newer fans are now able to purchase it again, at a slightly higher retail price, but at least it won’t that scarce anymore. This might also be a move to detract resellers since LEGO sets are supposed to be built and not be a form of currency. For example, since the announcement of the new LEGO Star Wars UCS Millennium Falcon (75192), the price of a sealed copy of the original Falcon has dropped considerably on the secondary market.

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LEGO fans have been asking for re-releases of retired sets for a long time and we know that LEGO has been listening. Even LEGO designer Jamie Berard stated it in the Taj Mahal teaser video. Heck, I even did an April Fool’s joke back in 2015 about it. The wheels may have been churning for a while now and it seems that now is a great time for old sets to make a comeback keeping in mind that it’s almost been been a decade … Continue

Could We See More Continuity in Future LEGO City Sets?

October 27, 2017 / Allen "Tormentalous" Tran

Official images of some of the new 2018 LEGO City sets came out today and eagle-eyed fans may have noticed some implied continuity with one of the sets. If you look closely at the family, they may look somewhat familiar. That is because the mother and father appear to be the same minifigures as the ones in the 2016 Fun in the Park – City People Pack (60134), minus the color swap on the mother’s pants. The baby, however, looks to be grown up now and is enjoying the outdoors with his parents!

The continuity theory is interesting for LEGO to throw in because since we grow up with these sets, it’s nice that the sets also grow up with us as well. I do look forward to seeing more continuity in future LEGO City sets. Maybe next year we can see the child as an adult and the parents be older adults.

LEGOLAND New York to Open in 2020

October 25, 2017 / Allen "Tormentalous" Tran

Merlin Entertainments has announced that LEGOLAND New York will be starting construction soon and will be opening in 2020. The park will be located in Goshen and will be open seasonally from April 1 to November 1. In addition, there will also be a LEGOLAND Hotel that will be open year round as well. LEGOLAND New York will be the 9th LEGOLAND park in the world.

Merlin Entertainments moves forward with LEGOLAND® New York Merlin Entertainments Chief Executive Officer Nick Varney officially declares the launch of the Park

GOSHEN, N.Y. (Oct. 25, 2017) — Merlin Entertainments Chief Executive Officer Nick Varney officially announced that LEGOLAND® New York is being built. The gathering took place at the Palacio Catering and Conference Center in Goshen today, Oct. 25, with more than 250 people attending.

After Varney officially announced that LEGOLAND New York will open in 2020, more than 30,000 LEGO bricks were dumped onto the stage by construction vehicles and 1,500 balloons cascaded from the ceiling much to the delight of local school children in attendance.

“We have spent a lot of time building relationships in the community, listening and responding to concerns, and we are looking forward to building a theme park that will enhance the community and be a tremendous neighbor,” said Varney. “I am honored to announce LEGOLAND New York is officially moving forward.”

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its

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LEGO Unikitty! Halloween Preview Episode This Week

October 22, 2017 / Allen "Tormentalous" Tran

Back in May, it was announced that there will be a standalone Cartoon Network animated show called Unikitty! from The LEGO Movie that will be airing this year. I saw the first episode of it during SDCC and there will be a 20 minute preview of the show this Friday, October 27 at 6:10pm PST titled Spoooooky Game. Going off the title, it’ll be Halloween episode which is different from the one shown off at SDCC. If you miss the airing, there will be another showing on Sunday, October 29 at 5:45pm PST.