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LEGO Celebrates World Play Day 2025

For this year’s International Day of Play, The LEGO Group has announced they are putting the world in “play mode” by transforming urban cities into playful immersive experiences. The cities targeted for this initiative include Boston, Berlin, London, and Shanghai and for World Play Day, LEGO has enlisted a global crew of creators to help bring these ideas to life.

The LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play

• A new global study from the LEGO Group reveals that nearly 7 in 10 parents don’t feel their city offers sufficient safe and accessible play spaces designed for children.

• The research also uncovered that 1 in 3 children feel adults designing urban environments don’t consider their needs or preferences. To help change that, the LEGO Group has been running a global Build the Change challenge, inviting children to reimagine their cities through play.

• On International Day of Play the LEGO Group is putting the world in ‘play mode’ by demonstrating how kids’ ideas have the power to transform cities. Urban spaces in Boston, Berlin, London and Shanghai will be transformed into playful immersive experiences for kids and families.

• The LEGO Group is committed to turning these playful visions into lasting impact, sharing children’s ideas with urban planners and policymakers, including at the UN’s headquarters in New York City, to advocate for kid-centric city design.

• The LEGO Group has teamed up with world-renowned 3D street artist Joe Hill to reveal what a truly playful city looks

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LEGO Voyagers Announced at Summer Game Fest 2025

During Summer Game Fest 2025, The LEGO Group, Light Brick Studio, and Annapurna Interactive has announced a new game call LEGO Voyagers. It is a creative co-op adventure game that will be available on PlayStation 4/5, Xbox Series X/S, Nintendo Switch, and PC via Steam and Epic Games.

LEGO Voyagers is a 2 player co-op LEGO play experience where players of all ages embark on a journey full of platforming challenges and puzzles, all while playing as iconic LEGO bricks.

Tumble, Jump, Snap: Creative Co-Op Adventure Game LEGO® Voyagers Announced at Summer Game Fest

Billund, 6th June 2025: Today during Summer Game Fest, the LEGO Group, Light Brick Studio (LEGO® Builder’s Journey) and Annapurna Interactive announced LEGO® Voyagers, a creative co-op adventure game available later this year on PlayStation®5 (PS5™), PlayStation®4 (PS4™), Xbox Series X|S, Nintendo Switch™ and PC via Steam and Epic Games Store. LEGO Voyagers is a 2-player cooperative LEGO play experience where players of all ages embark on a journey full of platforming challenges and puzzles, all while playing as iconic LEGO bricks. Additionally, it will feature Friend’s Pass, allowing friends to play together using only one purchased copy of the game.

From the makers of LEGO Builder’s Journey comes this 2-player co-op adventure about friendship and play. When two friends make it their mission to rescue an abandoned spaceship, they embark on a journey beyond their wildest dreams, ultimately learning the value of being connected.

· Experience what it feels like to be a LEGO brick. Tumble, jump, snap together, and build

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LEGO Party! Announced at Summer Game Fest 2025

At Summer Game Fest 2025, The LEGO Group, SMG Studio, and Fictions has announced a new multiplayer game called LEGO Party! The game will feature Challenge Zones and 60 minifigures from various LEGO sets including LEGO Pirates, Space, and Ninjago and the objective is to get the most gold bricks. It will be available on PlayStation 4/5, Xbox Series X/S, Nintendo Switch, and PC via Steam.

LEGO® Party! Makes Its Playful Debut at Summer Game Fest

First Look at Action Packed and Fun-For-All Party Game, LEGO® Party! Revealed in New Trailer

Billund, 6th June 2025: The LEGO Group with developer SMG Studio and new publisher Fictions, today announced LEGO® Party!, a wildly fun multiplayer party game.

In LEGO® Party! experience nonstop action, humor, surprises, and hours and hours of play, all crafted through the medium of the beloved LEGO brick. Whether you’re playing solo, with your friends on the couch, or online with cross-platform multiplayer (up to 4 players), get ready to customize your minifigure and compete in a variety of awesome minigames to collect coveted Golden Bricks. LEGO® Party! will be available later this year on Steam for PC, Xbox Series X|S, Xbox One, PlayStation®5 (PS5™), PlayStation®4 (PS4™), and Nintendo Switch™.

This hilarious, action-packed, character-filled adventure will feature wacky Challenge Zones and 60 minigames from across some of the most iconic and unforgettable LEGO sets including LEGO® Pirates, LEGO® Space, and LEGO® NINJAGO®. The newly released first official trailer, now live, gives a glimpse into this high energy and fun-for-all party game.

LEGO® Party! will

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LEGO Launches She Built That Campaign

LEGO has announced their newest ad campaign called She Built That which reimagines the Run-DMC song It’s Like That to celebrate girls’ creativity. It features scratch sensation DJ Livia, drumming prodigy Nanji Bushell, vocalist Pink Oculus, and Chinese alt-pop icon Cacien who are part of a Global Girls Crew who has rebuilt the Run-DMC song.

RUN DMC’s ‘It’s Like That’ Is Reimagined by the LEGO Group and ‘Global Girls Crew’ to Empower a New Generation of Girl Builders

• The new music video and campaign titled “She Built That” encourages girls to redefine and reclaim what it means to be a builder and celebrates their creativity.
• Through “She Built That” the LEGO Group wants to challenge societal stereotypes that can stifle the potential of girls and inspire the next generation of female builders.
• Recent global research reveals that ‘a man on a construction site’ is the most common association kids have with the word ‘builder’. Even today, parents and children are five times** more likely to associate the term ‘building’ with ‘masculinity’ rather than ‘femininity’.
• US teen scratch sensation and spinner-to-the-stars DJ Livia, 15-year-old British drumming prodigy Nandi Bushell, Dutch-Surinamese vocalist Pink Oculus and Chinese alt-pop icon Cacien are part of a Global Girls Crew who have rebuilt the iconic anthem from RUN DMC.
• Joseph “Rev Run” Simmons and Darryl “DMC” McDaniels appear as LEGO® Minifigures, lending their unmistakable voices to the new “She Built That” video.

Billund, Denmark, 4th June 2025: The LEGO Group today launched a new campaign, She Built

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LEGO x Nike Partnership Products Officially Announced

LEGO has officially revealed the details of their multi-year partnership with Nike including a new LEGO set and experiences for this summer. Releasing on July 1, the set new is called the Nike Dunk (43008) and it has 1,180 pieces while retailing for $99.99. The set features a build of the iconic Nike Dunk along with the Dunk logo and rotating basketball. It also includes an exclusive minifigure called B’Ball Head.

There will also be footwear and apparel that will go on sale on August 1 with the Nike Air Max Dn x LEGO Collection and the Nike Dunk Low x LEGO Collection starting on September 1.

In addition, LEGO has announced that WNBA superstar A’ja Wilson has been named as one of the inaugural global athletes joining the Nike partnership.

NIKE and the LEGO Group Celebrate Global Multi-Year Partnership with New Products and Engaging Experiences This Summer Based in Active and Creative Play

• With Nike’s commitment to power the future of youth sport and the LEGO Group’s mission to inspire creativity through play, kids are the ultimate winners.
• Both brands will showcase the numerous ways active and creative play can help kids be the best versions of themselves. They will treat consumers and fans to unique experiences and distinctive digital content that celebrates sport and play.
• This summer, they will unveil a collection of iconic co-branded offerings, including Nike Kids’ footwear and apparel and LEGO® sets.
• The partnership merges the imaginative world of LEGO bricks with Nike’s storied sport legacy to

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LEGO Ideas A Twist of Nostalgia Winner Announced

LEGO has announced the winner of the LEGO Ideas A Twist of Nostalgia building contest which will become a future gift with purchase set. The winner is the Sea Serpent by HallowedBrick02 which is a re-imagining of the 6057 set from 1992. There were over 750 entries in the contest and it got dwindled down to 13 finalists for the fan vote. The build will no go into production and we’ll see it available probably about a year from now.

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