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LEGO Booth at SDCC 2026 Features LEGO SMART Play

July 23, 2026 / Allen "Tormentalous" Tran

More details are now available for the LEGO booth at San Diego Comic Con 2026 with the gateway to LEGO SMART Play. The booth will feature interactive areas for LEGO Pokemon as well as for LEGO Star Wars.

THE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN DIEGO COMIC-CON 2026

• Booth #2829 invites attendees to step inside the worlds of two iconic franchises through the groundbreaking LEGO SMART Play experience
• Attendees will be able to experience two beloved franchises like never before, as LEGO SMART Play adds a new dimension of interactive play
• Other exciting ways to experience the LEGO brand on-site July 23-26 include multiple new product reveals making global debuts, in-booth programming and a scavenger hunt for brand prizes

SAN DIEGO, July 23, 2026 /PRNewswire/ — The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two of pop culture’s most beloved franchises.

The LEGO Group will also further debut several new LEGO sets spanning numerous fandoms at San Diego Comic-Con 2026 — continuing to offer a LEGO set for every age and interest!

Enter a New Dimension of Play at the LEGO SMART Play Gateway

Launched this year, LEGO SMART Play provides open-ended physical play through responsive technology

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LEGO at San Diego Comic Con 2026

July 21, 2026 / Allen "Tormentalous" Tran

San Diego Comic Con 2026 officially kicks off tomorrow with Preview Night and it looks like LEGO will have a fairly quiet year this time around. LEGO will have two panels this week with the main one being the LEGO Ninjago one that many fans on X are excited about. The other is a Star Trek related one that will either show off the already released USS Enterprise or something new.

There won’t be any exclusives again as those days are long behind us. They’ll probably have some posters or magazines to give out. There was sort of a scavenger hunt last year with the main display but we’re not sure what they have in store for this year.

As for any new LEGO reveals, we don’t know yet if they have anything in store but last year, they did show off some new sets so fingers crossed we’ll see something. I’m not sure if the LEGO Ideas The X-Files (21369) counts but it is during Comic Con week.

Panels

Star Trek: The Collector Frontier – Room 5AB/Thursday, July 23/11:00am-12:00pm

Captain, incoming transmission. A celebration of upcoming launches from two iconic fan-favorite toy companies, featuring an exclusive new video presentation, appearances by the creators behind the toys, and prize giveaways.

LEGO NINJAGO Celebrates: 15 Years and Counting – Room 6BCF/Thursday, July 23/2:15-3:15pm

NINJAGO voice talent Sam Vincent (Lloyd), Vincent Tong (Kai), Paul Dobson (Master Wu), Deven Mack (Arin), Sabrina Pitre (Sora), and Kazumi Evans (Wyldfyre) take the stage to celebrate 15 years of everyone’s favorite minifig

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LEGO Ideas The X-Files (21369) Officially Announced

July 21, 2026 / Allen "Tormentalous" Tran

LEGO has officially revealed the next LEGO Ideas set coming to store shelves is The X-Files (21369). Releasing on August 1, the set has 1,478 pieces and will retail for $199.99. The set was chosen last year as the winner of the Build Your Nostalgia – 90s Throwback! building contest.

The build features Fox Mulder’s office that looks like it’s underground with a forest up top with a UFO hovering above. There are 8 minifigures in the set including Fox Mulder, Dana Scully, Walter Skinner, Mr. X, Alex Krycek, Carl Busch, The Flukeman and a grey alien. There are also various Easter eggs from the show.

When you purchase the set from August 1-10, you can also get the LEGO Ideas The X-Files: Scully’s Lab (40896) gift with purchase set. The 221 piece set features Scully’s classroom lab at the FBA National Academy and has another exclusive Scully minifigure.

The LEGO Group teams up with Gillian Anderson to unveil LEGO® Ideas ‘The X-Files’ set

• Gillian Anderson revisits the world of Dana Scully in a cinematic mini-film bringing the LEGO® Ideas The X-Files set to life
• The 1,478-piece is based on a LEGO Ideas fan submission that recreates Fox Mulder’s office, a forest scene and hovering UFO, with 8 Minifigures including Mulder and Scully
• Packed with hidden Easter eggs and authentic references, the model invites adult fans to step back into the iconic ’90s sci-fi series
• Available for LEGO Insiders Early Access from 1 August 2026 and for all from 4 August

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LEGO Editions FIFA World Cup Official Trophy – Champions Edition (4000351) Revealed

July 19, 2026 / Allen "Tormentalous" Tran

Spain has won the 2026 FIFA World Cup and LEGO has officially revealed a new set to celebrate the event with the LEGO Editions FIFA World Cup Official Trophy – Champions Edition (4000351). Releasing on October 1, the set has 2,845 pieces and will retail for €199.99. Since this set is to celebrate Spain’s win, it will only be available exclusively in Spain.

It is almost identical to the LEGO Editions FIFA World Cup Official Trophy (43020) which released earlier this year but has some differences with the hidden area which reveals Spain as champions of the 2026 FIFA World Cup instead of a the generic logo. The bottom disc also shows Spain as champions as well.

Celebrate World Cup glory with a 1:1 LEGO® FIFA World Cup™ Trophy replica, complete with mini podium and the name of the winning team, and let fans aged 14+ relive one of football’s greatest victories.

The brick-built trophy features an authentic ‘engraved’ base. Fans can also recreate the unforgettable scene with a mini trophy standing on the podium with a minifigure and a decorated wall behind it announcing the winning country. Remove the upper section of the globe to reveal storage space, where the minifigure and accessories can be kept when not in use. This permanent reminder of an amazing sporting occasion makes a creative, commemorative gift idea for boys, girls and adult football lovers alike. The trophy model measures over 36 cm (14.5 in.) high. Set contains 2,845 pieces.

Please note this product is only available for

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LEGO Marvel S.H.I.E.L.D. Helicarrier (76354) Review

July 17, 2026 / Allen "Tormentalous" Tran

Back in 2015, LEGO released their first large scale Marvel set with The SHIELD Helicarrier (76042) and this year they have revisited the set with the updated S.H.I.E.L.D. Helicarrier (76354). This set has 3,057 pieces and retails for $399.99 which is the second most expensive LEGO Marvel set ever produced.

LEGO Ideas Prohibits AI Generated Images for Submissions

July 16, 2026 / Allen "Tormentalous" Tran

AI is one of the most divisive types of technology in recent years and LEGO Ideas will have no part of it. LEGO has updated their rules and guidelines to prohibit the use of AI-generated images for LEGO Ideas submissions. LEGO wants you to actually build out your ideas and if you you need help, you can use Studio to build it digitally.

This isn’t the first time that LEGO has been mentioned alongside AI. A few years ago, they were caught using AI for a Ninjago character quiz. Last year, there was a job listing for an generative AI internship which got taken down after more backlash.

LEGO SpongeBob SquarePants Sets Coming in September

July 14, 2026 / Allen "Tormentalous" Tran

LEGO has officially revealed the return of LEGO SpongeBob SquarePants sets with a few new ones coming this September. If you’re a newer LEGO fan, the LEGO SpongeBob theme had sets from 2006 to 2012 but it wasn’t a big theme as there were only a couple of sets per year. After 14 long years, it has returned in a big way with the larger scale Bikini Bottom as well as a more affordable SpongeBob SquarePants BrickHeadz.

SpongeBob SquarePants Figure (40858) – 72 pieces/$12.99/Pre-order today

Drop anchor in Bikini Bottom with this LEGO® BrickHeadz™ SpongeBob SquarePants Figure (40858) building toy. Bring the joyful magic of the long-running TV series to any space by displaying this iconic SpongeBob toy as shelf or desk decor. And don’tforget to start the morning by going jellyfishing! This set makes a great gift idea for boys, girls, SpongeBob SquarePants fans and collectors ages 10 years old and up. Contains 72 pieces.

SpongeBob SquarePants: Bikini Bottom (11386) – 1,794 piece/$219.99/Pre-order today

Embark on an underwater journey with the LEGO® Icons SpongeBob SquarePants: Bikini Bottom (11386) building set, a perfect gift for adult fans of the popular animated series. Enjoy the experience as you recreate SpongeBob’s pineapple home with a living room and bedroom; Squidward’s house with a living room, bedroom, bathroom and rooftop lounge; Patrick’s rock with a detailed interior; and a Jellyfish Fields scene. Relive iconic moments with favorite characters including SpongeBob SquarePants, Patrick Star and Squidward Tentacles, Gary the Snail and DoodleBob. Discover items from famed storylines, including

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