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LEGO Crocs Now Available for Insiders Early Access

March 16, 2026 / Allen "Tormentalous" Tran

After releasing the novelty LEGO Brick Clog back in February, LEGO has released some normal LEGO Crocs. There will be a variety of designs for both adults and kids as well as sets of Jibbitz charms. The pricing will almost be on par with other licensed Crocs. LEGO Insiders will be able to get early access from Marh 16-19, while supplies last.

Creativity Clog – Black (5010310) – $79.99

Create the world of your dreams in the LEGO® Creativity Clogs. A tribute to what makes both brands iconic, these Crocs™ clogs lean into traditional builds and are decorated with LEGO bricks around the sole for a fit and feel that fuels imagination. With the addition of your favorite Jibbitz™ charms, this is the ultimate footwear for endless adventure, play and self-expression. Accompanying each pair is a LEGO minifigure that’s ready to explore when your little ones are.

Creativity Clog – White (5010311) – $79.99

Create the world of your dreams in the LEGO® Creativity Clogs. A tribute to what makes both brands iconic, these Crocs™ clogs lean into traditional builds and are decorated with LEGO bricks around the sole for a fit and feel that fuels imagination. With the addition of your favorite Jibbitz™ charms, this is the ultimate footwear for endless adventure, play and self-expression. Accompanying each pair is a LEGO minifigure that’s ready to explore when your little ones are.

Midnight Garden Creativity Clog (5010312) – $89.99

The LEGO® Midnight Garden Creativity Clog features intricate LEGO brick flowers that shine brilliantly in the

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LEGO Jurassic Park Dinosaur Fossils: Triceratops Teaser

March 14, 2026 / Allen "Tormentalous" Tran

Yesterday, LEGO’s social media released a teaser reveal of the new LEGO Jurassic Park Jeep Wrangler (77984) and if you were keen eyed, you would’ve seen a teaser for another set. At the very beginning, you can also see a blurry look at the Triceratops Skeleton set which we think should be available later this year as well. The set should be similar to the large-scale Dinosaur Fossils: Tyrannosaurus rex (76968)

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LEGO Announces 2025 Annual Results with Record Revenue and Profit

March 11, 2026 / Allen "Tormentalous" Tran

LEGO has announced their 2025 Annual Results and they have achieved double digit growth in revenue and operating profit. It was a record year for LEGO as there was a 12% in revenue with a 18% operating profit. Sales also grew 16% and gained market share by growing more than twice as fast.

There were 868 LEGO products released and the most popular themes were City, Icons, Star Wars, Technic, and Botanicals. The number of products released were the most ever by the company.

The LEGO Group delivers record results in 2025 driven by strong brand and innovative portfolio

Highlights vs. FY 2024

• Revenue increased 12% to DKK 83.5 billion, driven by strong brand equity and demand for innovative LEGO® play experiences.
• Consumer sales grew 16% as more children than ever received a LEGO product.
• Gained market share, growing more than twice as fast as the toy market.
• Operating profit grew 18% to DKK 22.0 billion due to record top-line, production scale efficiencies and productivity gains while strategic spending continued. Net profit grew 21% to DKK 16.7 billion.
• Free cash flow was DKK 10.8 billion, supported by high operating profit while sustaining substantial investments in new factories, existing facilities and sustainability initiatives.
• Significant increase in the estimated average of renewable and recycled content in the materials purchased to make LEGO® bricks to 52%, up from 33% in 2024.

BILLUND, DENMARK, 10 March 2026: The LEGO Group today reported earnings for the full year of 2025, achieving double-digit growth in revenue

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LEGO One Piece Gum-Gum Fruit (75647) Revealed

March 10, 2026 / Allen "Tormentalous" Tran

LEGO has revealed a new LEGO One Piece set that will release in August with the Gum-Gum Fruit (75647). The set has 482 pieces and will retail for $69.99 and you can pre-order it today. The set features Luffy D. Monkey’s Devil Fruit, the Gomu Gomu no Mi, which makes his body rubber. Inside the set, there is a scene of young Luffy finding the Devil Fruit for the first time.

Experience the magic of the Gum-Gum Fruit (75647) with this LEGO® ONE PIECE building set, featuring minifigures of the young Monkey D. Luffy and the adult Luffy with long, movable arms that can extend right or left. This ONE PIECE merch inspired by the Netflix live action show features the legendary Fruit and makes a great gift for boys and girls ages 9 years old and up. Open the top of the authentically detailed Devil Fruit to reveal a scene showing young Luffy discovering the Fruit for the first time in Windmill Village hut. This birthday, holiday or any day gift idea comes with a nameplate stand, so fans can display their iconic Fruit for all to admire. And with the LEGO Builder app, kids can build with confidence – zoom, rotate in 3Dand track progress with easy-to-follow digital instructions. Set contains 482 pieces.

LEGO April 1 Shop Exclusives Revealed

March 2, 2026 / Allen "Tormentalous" Tran

LEGO has revealed two new exclusive sets that will be available at LEGO Stores and on the LEGO Shop starting April 1. These are usually the smaller sets that celebrate birthdays and postcards and that’s what we’ll be having again with more additional sets.

Gift Box Celebration (40871) – 224 pieces/$19.99

It’s time to celebrate birthdays the LEGO® way. Delight kids on their special day with the LEGO Gift Box Celebration (40871) building set for boys and girls ages 7 and up. This exciting set lets kids create a colorful LEGO present that’s packed with cool details. While building the model, discover lots of fun accessories, including a cake, balloon animal, ice cream, garlands, balloons, fireworks and more. For added fun, there are “happy birthday” stickers that kids can place on a banner that moves up and down – ideal for when everyone sings “happy birthday”. The set makes a great birthday gift for boys, girls and LEGO fans and becomes a vibrant piece of birthday decor once it’s built. Display it as a table centerpiece, use it as a birthday photo prop and create a family tradition by bringing it out every year. Set contains 224 pieces.

Germany Postcard (40954) – 240 pieces/$14.99

Thrill travel lovers with this LEGO® Germany Postcard (40954) building set for kids ages 9 and up. The 3D postcard display features iconic sights, including Munich’s New Town Hall, the Brandenburg Gate and a castle, as well as a car and train. ’Germany’ and ’Deutschland’ stickers can be added to the nameplate

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The LEGO Group Announce $1.3 Million Grants to Greater Richmond

February 28, 2026 / Allen "Tormentalous" Tran

The LEGO Group has announced that they will be giving $1.3 million in grants to the Greater Richmond region to bring more opportunities for play for kids. Even though the factory isn’t operational yet, LEGO has already done a lot in the community. The $1.3 million grant will be split among eight local organizations and also extends support for six nonprofit organizations including the Children’s Hospital of Richmond. This brings the total invested into nonprofits across greater Richmond over $3.5 million since 2022.

The LEGO Group announces $1.3 million in grants to bring more opportunities for play to kids across Greater Richmond region

• $1.3 million in grants awarded to eight local organizations to provide children and families with playful learnings opportunities. This brings total grants to $3.5 million since 2022.
• Grants extend support for six nonprofit organizations as well as Children’s Hospital of Richmond at VCU and Girls For A Change.
• More than 1 million children impacted through grantmaking in the region since 2023.
• LEGO® Manufacturing Virginia employees volunteered more than 2,000 service hours in 2025 to deliver playful learnings experiences to children in the region.

The LEGO Group today announced it will continue to support local communities in the Greater Richmond area, committing more than $1.3 million in grants to eight nonprofit organizations in the region, funded by the LEGO Foundation.

The funding extends support for six organizations benefitting from the company’s last funding round while expanding to include two new organizations, Children’s Hospital of Richmond at VCU and Girls For

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Get Ready for Pokemon 30th Anniversary with LEGO Pokemon

February 21, 2026 / Allen "Tormentalous" Tran

The Pokemon 30th Anniversary is next week and it is also the official release date of the LEGO Pokemon sets. As we know by now, there are three sets that you can purchase as well as a gift with purchase set and a LEGO Insiders reward item. At least they’re not as hard to get as the actual cards.

Eevee (72151) and Pikachu and Poke Ball (72152) are still available for pre-order while the flagship Venusaur, Charizard, and Blastoise (72153) has stopped taking pre-orders. The latter should be available again on February 27.

This also goes for the Kanto Region Badge Collection (40892) GWP which was intially available when pre-orders went up in January. The Mini Pokemon Center (40911) Insiders Reward will also drop on February 27 for 2,500 Insiders points.

Although these are just the intial launch items for LEGO Pokemon, we should see sets release regularly in the upcoming months/years.